How to Fall in Love with Lead Generation in 2017

Presented by

Shannon Dougall, VP of Marketing, Uberflip

About this talk

Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead. If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip. You will learn: - How to optimize your content to attract and convert the right people - When and how to gate content without turning your audience off - How to analyze your existing campaigns and dump the ones that aren't driving results

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Learn how the best B2B marketers create content, convert leads, and nurture them into customers.