How to Build a B2B Social Content Calendar

Presented by

Michael Patterson, Sprout Social; Hana Abaza, Uberflip

About this talk

Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience? Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity. In this webinar, Sprout Social shares tactical tips for how to build a B2B social content calendar. You will learn: - The benefits of implementing a social calendar - How to implement workflows to increase social marketing productivity - How to schedule content for maximum marketing effectiveness

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