What You Need to Know About Account-Based Marketing

Presented by

Ben Earle, AdRoll; Victoria Hoffman, Uberflip

About this talk

Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization. It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action. In this webinar, we share the key elements you need to succeed with your ABM strategy. You will learn: - How to define your target accounts - How to use ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns

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