The Top B2B Content of 2016: Six Lessons for Marketers

Presented by

Steve Rayson, President, Buzzsumo & Sam Brennand, VP Customer Success, Uberflip

About this talk

One of the best strategies for mapping out your yearly content marketing plan is to take a look back at what worked this year. Understanding the strategies, tactics, and tools that worked (and didn't) last year can help to fuel your strategy as you plan ahead. In this webinar, BuzzSumo's Steve Rayson will take you through the top performing B2B content of 2016. You will learn: - 2016's most popular B2B content pieces and what they had in common - Topics and content types that were widely shared in 2016 - Insight into content trends that will dominate in 2017

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