The 4 Pillars of Content Marketing

Presented by

Kelsey Loughman, Kapost; Kate Athmer, Integrate; John Hurley, Radius; Yoav Schwartz, Uberflip

About this talk

The process of content marketing can be defined by a four pillar system: Creation, Experience, Distribution, and Insights. Marketing teams must have the people, processes, and tools in place within each pillar of the framework in order to effectively execute their content marketing strategies, but many teams fail to fulfill all four pillars. Do you know where your efforts are lacking? In this webinar, we're joined by four marketing leaders from Kapost, Integrate, and Radius (each representing an area of the four pillar framework) who share their top tips for improving your content marketing processes and technology. You will learn: - The 4 Pillars of Content Marketing framework - Actionable tips for improving your content marketing process - How to identify technology gaps in your content marketing software stack

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