Who Owns the Content Experience in Your Organization?

Presented by

Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip

About this talk

In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach. But what about that last missing piece of the puzzle—the content experience? In this short webinar hosted by Randy Frisch and Jay Baer, you'll learn about who in your organization should be owning the experience and how you can start rallying your team around the idea.

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Learn how the best B2B marketers create content, convert leads, and nurture them into customers.