Best Practices for International SEO

Presented by

Michael Bonfils, Managing Director, and Cinzia Anderson, Director of Global Search, SEM International

About this talk

As companies take their web presence truly global, providing unique content in a variety of languages, they often grapple with the difficult issue of obtaining traffic and traction via organic search – difficult enough in your domestic language! This webinar presents practical advice and approaches for executing an international SEO program that puts all your global sites in a position to rank and generate traffic. Michael Bonfils and Cinzia Anderson will take attendees through their proven approach that starts with an understanding of your international users through keyword research and content planning, through to the technical details of international site structure, appropriate tagging, and more. Discussion topics include: •The pros and cons of country-code top level domains, subdirectories or subfolders, and subdomains •How to develop authority and trust for new locales •How to put the right technical elements in place to support your objectives

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