Name: Taking Your WordPress Website Global
Start: 2016-07-12T16:00:00Z
End: 2016-07-12T16:43:38.000Z
Location: BrightTALK
Rating: 5

This channel covers all things related to internationalization and localization. Learn tips from industry experts, developer insights, and best practices for entering new global markets.

The focus of many discussions on localization is the impact that localization can have on growing your customer base through marketing and product localization efforts. But what happens when you bring those international customers into the fold? How do you effectively serve them with the same quality support materials as in your native locale?

This webinar covers a best-practices approach to localizing customer support documentation presented by experts in the field, Tricia Rosetty and Patrick McLoughlin of Eventbrite. The Eventbrite team is supporting global customers in 17 locales and 35 currencies, and they'll be sharing their practical experience for how to approach the problem effectively.

Tricia and Patrick will cover:
- how to present support content effectively in localized materials
- what approaches are available for delivering translated content
- and what are key success measures for your localized support content

How to Effectively Localize Customer Support Content

As companies take their web presence truly global, providing unique content in a variety of languages, they often grapple with the difficult issue of obtaining traffic and traction via organic search – difficult enough in your domestic language!

This webinar presents practical advice and approaches for executing an international SEO program that puts all your global sites in a position to rank and generate traffic. Michael Bonfils and Cinzia Anderson will take attendees through their proven approach that starts with an understanding of your international users through keyword research and content planning, through to the technical details of international site structure, appropriate tagging, and more. 

Discussion topics include:
•The pros and cons of country-code top level domains, subdirectories or subfolders, and subdomains
•How to develop authority and trust for new locales
•How to put the right technical elements in place to support your objectives

Best Practices for International SEO

This talk is aimed at startups or companies that are seeking to expand internationally for the first time. In this talk, Dr. Roturier will use two Web application examples to review multiple internationalization and localization tasks in the light of recent advances in the field.

   •   Presentation of the conceptual framework introduced in “Localizing Apps”

   •   Focus on the ACCEPT Portal, an open-source demonstration and experimentation Web application that was created during the FP7 ACCEPT project and partly localized using the Transifex platform

   •   Review a small mobile-ready Web application to illustrate a different set of localization challenges

Getting Started with Web App Localization

In this webinar, Amit Kvint will take you through the 5 implementation steps for taking your WordPress site from your native language into a site ready to serve the needs of global users. You'll also get tips on practical considerations for SEO, URL structure, and more.

Taking Your WordPress Website Global

multilingual

websites

global

marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Taking Your WordPress Website Global

Presented by

About this talk

More from this channel