How to Effectively Localize Customer Support Content

Presented by

Tricia Rosetty, Content Strategy Mgr, Customer Experience, & Patrick McLoughlin, Sr. Localization Program Mgr, Eventbrite

About this talk

The focus of many discussions on localization is the impact that localization can have on growing your customer base through marketing and product localization efforts. But what happens when you bring those international customers into the fold? How do you effectively serve them with the same quality support materials as in your native locale? This webinar covers a best-practices approach to localizing customer support documentation presented by experts in the field, Tricia Rosetty and Patrick McLoughlin of Eventbrite. The Eventbrite team is supporting global customers in 17 locales and 35 currencies, and they'll be sharing their practical experience for how to approach the problem effectively. Tricia and Patrick will cover: - how to present support content effectively in localized materials - what approaches are available for delivering translated content - and what are key success measures for your localized support content

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