How to Effectively Localize Customer Support Content

In this webinar, Amit Kvint will take you through the 5 implementation steps for taking your WordPress site from your native language into a site ready to serve the needs of global users. You'll also get tips on practical considerations for SEO, URL structure, and more.

As companies take their web presence truly global, providing unique content in a variety of languages, they often grapple with the difficult issue of obtaining traffic and traction via organic search – difficult enough in your domestic language!

This webinar presents practical advice and approaches for executing an international SEO program that puts all your global sites in a position to rank and generate traffic. Michael Bonfils and Cinzia Anderson will take attendees through their proven approach that starts with an understanding of your international users through keyword research and content planning, through to the technical details of international site structure, appropriate tagging, and more.

Discussion topics include:
•The pros and cons of country-code top level domains, subdirectories or subfolders, and subdomains
•How to develop authority and trust for new locales
•How to put the right technical elements in place to support your objectives

This talk is aimed at startups or companies that are seeking to expand internationally for the first time. In this talk, Dr. Roturier will use two Web application examples to review multiple internationalization and localization tasks in the light of recent advances in the field.

• Presentation of the conceptual framework introduced in “Localizing Apps”

• Focus on the ACCEPT Portal, an open-source demonstration and experimentation Web application that was created during the FP7 ACCEPT project and partly localized using the Transifex platform

• Review a small mobile-ready Web application to illustrate a different set of localization challenges