Paul Greenberg, Managing Principal of The 56 Group, LLC; Michael Rooney, SVP and General Manager at bpm’online
Recent studies demonstrate that aligned organizations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue.
What are the key milestones on the way to becoming an aligned organization?
Bpm’online has invited Paul Greenberg, the author of the best-selling ‘CRM at the Speed of Light’, President of The 56 Group, LLC, to share his expert perspective on the values of aligning marketing, sales and service teams around the right processes and technologies.
Featured Guest Speaker: Paul Greenberg, Managing Principal of The 56 Group, LLC
Co-presenter: Michael Rooney, SVP and General Manager at bpm’online
During the webinar Paul Greenberg, frequently referred to as “The Godfather of CRM”, will be talking about how interconnected marketing, sales and service processes can help shape seamless customer experiences that moves inquiries from leads, to deals, to loyalty.
One of the opportunities to connect the dots between marketing, sales and service is to use CRM technology that is designed to unify all customer-facing processes. This involves many things: shared goals, common milestones and metrics, streamlined business processes, and smart technology investments. Well aligned sales and marketing teams can account for a 15% increase in win rate.
Join the 1-hour webinar to find out:
1.How to unite all teams to work toward a common revenue goal.
2.How to leverage your customer journeys to identify and fill the gaps across the funnel and prevent sales pipeline leakage.
3.How to help your marketing, sales and service teams adapt to the new initiatives faster when the company’s processes, products or services change.
4.What are the key benefit of connecting departments and data with one technology, on one platform.
5.How to drive a more streamlined customer experience and ultimately, higher win rates.