Building An SCV With Online & Offline Data

Most Single Customer Views (SCV) contain offline data, perhaps with some email history or online data for web-centric businesses, but they very rarely contain both. Integrating online visitor level data with traditional offline data can be extremely challenging. But for those organisations who are able to achieve this, they open the door to a world of new opportunities that enable them to deliver greater, more personalised browsing experiences and one-to-one communications. Intriguingly, it also creates some new digital insight variables, which drive increases in both online and offline ROI. In this presentation you will discover some of the technologies and techniques that can now be employed to bring your customer's online visitor level data together with their offline data. We will consider options for introducing social media data and how you can manage all this data in a scalable Single Customer View (SCV), including options for coordinating your customer preference management. Finally, we will point you in the right direction for how you can leverage this information through insight led marketing communications and customer journeys. The session will be hosted by Ian Johnstone, CEO, and Rob Jones, Director at Qbase, who will guide you through the presentation, fielding your questions and sharing their expertise.