Rob Jones, Head of Delivery at Qbase, Lara Bonney, Country Director at Epsilon Abacus and Michele Masnaghetti, Strategic Serv
Using transactional data shared by over 500 UK retail brands, the 2016 Home Shopping Trends Report created by Epsilon Abacus gives a comprehensive view of consumer spending patterns across the multi-channel retail sector in 2015 compared to prior year.
The headlines of the 2016 report revealed a year-on-year revenue growth of 11.9% and a 3% increase in average order values. The report breaks the analysis down into 6 macro categories, some of which will be looked at in detail in this webinar.
The session will be hosted by Rob Jones, Head of Delivery at Qbase, with guest speakers Lara Bonney, Country Director at Epsilon Abacus, and Michele Masnaghetti, Strategic Services Director at Epsilon Abacus, who will talk us through the report, it's category findings and share their knowledge and expertise with attendees.
In this webinar we will introduce you to the concept of Tribes, a new way to segment your customers that considers their past behaviour, their needs and their demographic characteristics. It will help you resolve the paradox that traditional segmentation techniques often present where knowing what a customer looks like tells you nothing about what they are truly interested in or need, or the alternative behavioural only segmentation that tells you what a customer is likely to do, but provides you with no context of how to converse with them.
We’ll cover the philosophy behind Tribes, take a look at the strategic drivers and the problems it solves, investigate the tools and techniques you can use to implement it at your organisation and feature a case study from the RNLI where this technique helped them raise donation levels by over 50%.
Most Single Customer Views (SCV) contain offline data, perhaps with some email history or online data for web-centric businesses, but they very rarely contain both. Integrating online visitor level data with traditional offline data can be extremely challenging. But for those organisations who are able to achieve this, they open the door to a world of new opportunities that enable them to deliver greater, more personalised browsing experiences and one-to-one communications. Intriguingly, it also creates some new digital insight variables, which drive increases in both online and offline ROI.
In this presentation you will discover some of the technologies and techniques that can now be employed to bring your customer's online visitor level data together with their offline data. We will consider options for introducing social media data and how you can manage all this data in a scalable Single Customer View (SCV), including options for coordinating your customer preference management. Finally, we will point you in the right direction for how you can leverage this information through insight led marketing communications and customer journeys.
The session will be hosted by Ian Johnstone, CEO, and Rob Jones, Director at Qbase, who will guide you through the presentation, fielding your questions and sharing their expertise.
What better way to start the New Year than with our free webinar, 'The Top 5 Predictions for Predictive Analytics in 2016'.
In this webinar we will look at the emerging concepts within Predictive Analytics and explore their real-world marketing applications. We will discuss how marketers, data analysts and other data driven professionals can achieve pole position in the marketplace by maximising business performance with cutting edge ideas, concepts and methodologies.
The 30 minute session will be hosted by Rob Jones, Director at Qbase, with panelists including Francesca Hose-Berté, Marketing Consultant at Apteco and Paresh Patel, Business Insight Director at Qbase, who will be providing their expert opinions on what's next in Predictive Analytics.
If you are a marketing, data or analytics professional this is a must attend event that should not be missed.
Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.
In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.
The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children's Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.