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From SPAM to BAM! Using Behavioral Data to Send Impactful Emails

What if you could boost email engagement by 10X? What would that do for your brand?

Most brands haven’t changed their email strategies to fit the rising expectations of the modern, mobile-first customer. The most successful marketers today are leveraging mobile behavioral data in critical ways to create email campaigns that achieve better results by enabling messages that are immediate, simple, and contextually relevant to each customer.

Join Kahuna’s Doug Roberge, Strategic Services Consultant, on Oct. 28 for the webinar, “From SPAM to BAM! Using Behavioral Data To Send Impactful Emails.”

In this webinar, you’ll learn:
- Five ways to use behavioral data to deliver personalized, real-time email campaigns that make an impact
- The role email plays in a cross-channel messaging strategy
- The key metrics modern email marketers must pay attention to

Please join us for From SPAM to BAM! Using Behavioral Data To Send Impactful Emails, on Oct. 28 at 10 a.m. PST, 1 p.m. EST. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Register Today!
Recorded Oct 28 2015 49 mins
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Presented by
Doug Roberge, Strategic Services Consultant, Kahuna
Presentation preview: From SPAM to BAM! Using Behavioral Data to Send Impactful Emails

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  • Not Just A Hook Up: Marrying Your Push & Email Strategies Recorded: Dec 10 2015 46 mins
    Doug Roberge, Strategic Services Consultant at Kahuna
    In the mobile-first era, you can reach customers anytime, anywhere. But don’t think that means a spray and pray approach across channels will work. 86% of consumers say personalization plays a role in their purchase decision and 48% say they purchase more when marketers use their interests to personalize across channels.

    Brands who are defaulting to siloed, batch-and-blast email and push marketing strategies are failing to meet these expectations, leading to lower performance, opt-outs and uninstalls.

    Successful brands overcome these challenges by orchestrating a united email and push strategy rooted in deep customer understanding. Once you understand your customer, then -- and only then -- can companies execute a communication strategy that drives customer delight and business value.

    In this webinar, you’ll learn:

    The role of email and push messaging in a cross-channel communication strategy
    The changes in customer behavior that demand a new communication approach
    How to marry your diverse messaging channels to drive great brand experiences
    The results of adopting an integrated approach to customer communications

    Register today for the December 10th webinar, “Not Just A Hook Up: Marrying Your Push & Email Strategies.” Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar.
  • Mobile Marketing Benchmarks: How Do You Stack Up? Recorded: Nov 18 2015 44 mins
    Doug Roberge, Strategic Services Consultant, Kahuna
    No matter how your push notification, in-app, or email strategies are performing, you’re likely wondering, “How do they compare to industry benchmarks? What’s the average for my industry? How are competitors fairing?"

    Industry benchmarks answer many of these questions, and we’ve got them for you.

    Join us for a webinar on November 18th, where Kahuna will present data from its second Mobile Marketing Index. Drawn from nearly 400 million user profiles and roughly 500 million events per day over the course Q3 2015, The Mobile Marketing Index takes an in-depth look at opt-in rates, user retention, goal achievement, opt-out and uninstalls, as well as the impact mobile has on email consumption.

    In the webinar, you’ll learn:

    -The average retention rate across 15 specific verticals after 30, 60 and 90 days
    -Industry averages for opt-outs, uninstalls, and unsubscribes
    -The impact mobile is having on email open rates and click-to-open rates
    -How brands can use this benchmark data to optimize their mobile marketing strategies
  • Own your audience: Making your app indispensable to customers Recorded: Nov 12 2015 63 mins
    Wendy Schuchart, VentureBeat Analyst
    Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Speakers:
    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Mark Sullivan, Writer, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
  • From SPAM to BAM! Using Behavioral Data to Send Impactful Emails Recorded: Oct 28 2015 49 mins
    Doug Roberge, Strategic Services Consultant, Kahuna
    What if you could boost email engagement by 10X? What would that do for your brand?

    Most brands haven’t changed their email strategies to fit the rising expectations of the modern, mobile-first customer. The most successful marketers today are leveraging mobile behavioral data in critical ways to create email campaigns that achieve better results by enabling messages that are immediate, simple, and contextually relevant to each customer.

    Join Kahuna’s Doug Roberge, Strategic Services Consultant, on Oct. 28 for the webinar, “From SPAM to BAM! Using Behavioral Data To Send Impactful Emails.”

    In this webinar, you’ll learn:
    - Five ways to use behavioral data to deliver personalized, real-time email campaigns that make an impact
    - The role email plays in a cross-channel messaging strategy
    - The key metrics modern email marketers must pay attention to

    Please join us for From SPAM to BAM! Using Behavioral Data To Send Impactful Emails, on Oct. 28 at 10 a.m. PST, 1 p.m. EST. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Register Today!
  • Communication Gets Personal: The Next Generation of Mobile Marketing Recorded: Oct 5 2015 60 mins
    Adam Marchick, CEO, Kahuna; Jennifer Wise, Senior Analyst, Forrester Research
    Your customers’ lives are glued to their mobile screens and their decisions are increasingly being influenced by what they can or can’t do on their device of choice, in their “mobile moment” of need. Successful brands win those mobile moments with personalized communication at scale. This requires changes in the tools we use, as well as a mindset shift in how marketers communicate with customers.

    Kahuna CEO Adam Marchick and guest speaker from Forrester Research, Senior Analyst Jennifer Wise, tackle these subjects in the webinar, “Communication Gets Personal: The Next Generation of Mobile Marketing Automation.”

    In this webinar, you’ll learn:

    -- Why successful brands are moving away from marketing at customers to communicating with them
    -- How to make automation personal through a deep understanding of user behavior and continuous optimization for higher engagement
    -- The technical requirements for acquiring, engaging, and retaining customers in their mobile moments
    -- How Mobile Marketing Automation is evolving into Communication Automation
Intelligent Marketing for the Mobile Era
Expert advice, best practices, and thought leadership for marketers looking to succeed in the mobile era. Follow the Kahuna channel for the latest in modern mobile marketing.

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  • Live at: Oct 28 2015 5:00 pm
  • Presented by: Doug Roberge, Strategic Services Consultant, Kahuna
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