Wendy Schuchart, VentureBeat Analyst
Sponsored by Kahuna
Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.
In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.
In this webinar, you’ll:
* Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
* Enhance your paid and owned media and connect with individuals
* Learn how communication automation reduces engagement friction and opens the door for a rich dialog
* Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce
Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!
Michael Becker, Managing Partner and Co-Founder, mCordis
Doug Roberge, Strategic Services Consultant, Kahuna
Mark Sullivan, Writer, VentureBeat
Wendy Schuchart, Moderator, VentureBeat