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Driving Contextual Experiences in the Increasingly Anonymous Era

While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.

Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
- building detailed customer profiles using anonymous data
- developing personalized experiences -- before an identifier is provided
- the technology solutions that enable you to capitalize on anonymous data

We hope that you'll join us.
Recorded Apr 14 2016 46 mins
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Presented by
Andrew Jones, Industry Analyst/ Jay Calavas, Tealium Chief Innovation Officer
Presentation preview: Driving Contextual Experiences in the Increasingly Anonymous Era
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  • GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy Recorded: Nov 14 2017 31 mins
    Meredith Albertson, Senior Director of Marketing, Tealium
    A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.

    And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?

    Join Tealium for a 30-minute webcast and learn:

    - The basics of GDPR

    - 7 key findings on how consumers view their data privacy with brands

    - Consumer attitudes and views on data privacy in regards to their personalization expectations

    - Tealium tips and strategies for compliance as well as increasing brand trust

    - And so much more!
  • The 4 Types of Customer Data Platforms & How to Select the Best Fit for You Recorded: Oct 31 2017 32 mins
    Matt Parisi, Sr. Product Marketing Manager, Tealium
    Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data analytics tools, CRM systems, data warehouses, tag management systems, DMPs or mobile SDK managers and more. The hope is that these tools will seamlessly sync together to become the solid foundation needed to run powerhouse marketing campaigns, be able to extract important insights from data and ultimately create more relevant and real-time moments with their audiences.

    Customer Data Platforms (or CDPs) are quickly rising to the top of the martech solution as a tool businesses are using to house all of their data coming in from multiple channels to transform the customer experience. And while there seems to be no shortage of vendors to choose from - many are left wondering how to determine which system is best for them? And how do CDP’s differ from one another? Do they all meet the same outcome? And what’s the best approach to take in choosing one?

    Join this 30-minute webcast and learn:

    - 4 main types of CDP’s and the problem each solves

    - How to select the best CDP for your organization

    - 5 key things that you will want in your CDP

    - And so much more
  • GDPR: Balancing Customer Experience with Privacy & Security Recorded: Oct 11 2017 26 mins
    Dereck Hatcher, Sr Data Solutions Consultant, Tealium
    The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?

    Join this webinar to learn:

    - The background on privacy legislation and the road to GDPR

    - What GDPR means to all brands (who is affected, what data matters and how to comply)

    - 5 key steps to balancing exceptional customer experiences with GDPR compliance

    - Answers to the most common GDPR questions
  • Customer Data Platforms: An “Ask Me Anything” Webinar Recorded: Sep 28 2017 61 mins
    Adam Corey, VP of Marketing, Tealium & Chris Slovak, VP Global Solutions, Tealium
    The Customer Data Platform (CDP) is creating major buzz in the martech space as being a key driver in creating more meaningful customer experiences - yet even the savviest of professionals are unclear on what CDPs are and how these sophisticated tools really work.

    Join this interactive conversation with Tealium CDP Experts to get live answers to your most pressing questions on all things CDP in our “Ask Me Anything” style webinar.

    Wondering what the benefits are of CDPs? Hoping to understand more about their functionality and integration capabilities with other solutions? Needing advice on how to budget for and buy one? Ask me anything!

    In addition to a Q&A and live polls throughout the webinar, our CDP Experts will provide answers to some of the most common questions, such as:

    - How is a CDP different than what I’m currently using to manage my customer data?
    - Why will a CDP help me in driving digital transformation?
    - How will a CDP help me connect my different data sources to get a single view of my customer?
    - What criteria should be considered when selecting a CDP?
  • Drive More Display Ad Conversions with 1st Party Data Recorded: Sep 13 2017 54 mins
    Ted Sfikas, Director of US Engineering, Tealium
    Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint - most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.

    Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Join this webinar to learn:

    - The foundational concepts and terminology you need to know around the display ecosystem
    - How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
    - The difference between 1st, 2nd and 3rd party data
    - The powerful combination that exists in pairing a DSP with a CDP

    Presenter:
    Ted Sfikas, Director of US Engineering, Tealium
  • GDPR: Tactical Steps You Must Take to Ensure Compliance Recorded: Aug 23 2017 58 mins
    Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium
    GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*

    Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:

    - Audit and document all of your digital properties to ensure compliance
    - Establish solid security and privacy measures within your organization
    - Effectively communicate your data governance plan to key stakeholders
    - Employ the customer at the center mandate with everything you do


    *Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
  • The Customer Data Platform: Solving Problems & Driving Digital Transformation Recorded: Aug 17 2017 60 mins
    David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium
    Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

    A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:

    - How these purpose-built products assemble and distribute customer data
    - Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
    - What problems a CDP can help the marketer solve
    - The key ways to using a CDP in driving a business’s digital transformation

    Presenters:
    David Raab, Founder of the Customer Data Platform Institute
    Adam Corey, VP of Marketing at Tealium
  • How Tag Management Has Evolved Over The Past 5 Years Recorded: Aug 2 2017 22 mins
    Dan George, Solutions Consulting Operations Manager, Tealium
    Ever wonder why tag management came about? Where it’s come and where it’s going?

    2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect data, especially as it continues to evolve in the future.

    Join Dan George, Solutions Consulting Operations Manager at Tealium for a brief 30-minute webinar on How Tag Management Has Evolved Over The Past 5 Years. Join this webinar to learn:

    - The origin of tag management
    - How the proliferation of the martech landscape has changed tag management
    - How tag management will continue to evolve
    - Why it’s crucial to care
  • Identity Resolution: The Key to Digital Transformation Recorded: Jul 27 2017 46 mins
    Chris Slovak, VP Global Solutions Consulting, Tealium
    Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

    Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:

    - Manage your entire data supply chain
    - Leverage data to fuel more meaningful customer experiences
    - Drive customer centricity with digital transformation
    - Implement the 4 key strategies for strategic identity resolution
  • A Not-So Normal Webinar on GDPR: Creating your Organization's Plan Recorded: Jun 21 2017 64 mins
    Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • Building Partnerships Inside Your Organization for Better Customer Experiences Recorded: May 31 2017 33 mins
    David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M
    As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.

    In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
  • The Top 8 ROI Considerations for Tag Management Recorded: May 24 2017 33 mins
    Adam Corey, VP, Marketing
    ‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.

    There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.

    Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
  • 6 Things Marketers Should Know about Data and Privacy for 2017 Recorded: Mar 29 2017 53 mins
    Adam Corey, Analytics Industry Veteran
    Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.

    In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
  • Pros and Cons: Analyzing MarTech for the Single View of the Customer Recorded: Mar 23 2017 46 mins
    Jay Calavas, CIO at Tealium
    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion Recorded: Feb 15 2017 50 mins
    Ted Sfikas, Director of Solution Consultants at Tealium
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • 3 Data-driven Ways to Power Marketing Campaigns Recorded: Jan 31 2017 32 mins
    Adam Corey, VP Marketing, Tealium
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • Realities in the Age of the Customer - The Post-Digital CMO Recorded: Jan 25 2017 60 mins
    Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium
    Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

    • Satisfy the emotional needs of today’s customer
    • Engage and sustain customer relationships with compelling, data-fueled experiences
  • Future-Proofing Your Marketing Technology Stack Recorded: Dec 20 2016 41 mins
    David Raab, Principal at Raab Associates and Tealium
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • The Life-Changing Magic of Tidying Your Marketing Stack Recorded: Dec 15 2016 31 mins
    Adam Corey, VP of Marketing at Tealium
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

    What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?

    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • 5 Steps to Building Your Data Governance Plan Recorded: Sep 21 2016 45 mins
    Chris Slovak & Maltie Maraj, Tealium
    Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?

    In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.
Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: Driving Contextual Experiences in the Increasingly Anonymous Era
  • Live at: Apr 14 2016 5:00 pm
  • Presented by: Andrew Jones, Industry Analyst/ Jay Calavas, Tealium Chief Innovation Officer
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