Name: 5 Steps to Building Your Data Governance Plan
Start: 2016-09-21T17:00:00Z
End: 2016-09-21T17:44:57.000Z
Location: BrightTALK
Rating: 4.67

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

This holiday retail season will be like never before. Customer expectations during this unique period require unique solutions. Shoppers expect a safe, trusted and convenient experience - but how do brands deliver on those expectations in a meaningful way?

We’re teaming up with Amazon Web Services (AWS), Braze, and Quantum Metric to retail tech pros inside and top tips to  thrive in this years digital surge

Hear directly from a diverse group of retail experts as they reveal hidden secrets to success and learn how to:

- Delight your customers with a personalized holiday experience
- Automate customer engagement to achieve real-time insights
- Leverage powerful use cases that prepare you for the digital surge

Expert Tech Panel: Last Minute Secrets to Holiday Success for Retail Marketers

Every part of your business impacts the customer. That’s why, when it comes to customer data, your business needs a flexible and robust solution at the heart of everything to connect the dots.

Learn how to empower your whole business, from developers to marketers, to use data the way you imagine it with Tealium’s new Integrate Everything solution. In this webinar, we’ll share how this solution helps brands of all industries access more data types than ever before and customize it for stronger experiences. 

We’ll also cover key benefits like:

- More expansive views of your customers with enhanced data quality and increased integration flexibility (including mobile apps!)
- Improved data management agility and consistency from syncing customer data and enterprise data warehouses
- Customized usage of data between systems designed for developers
- Better security and privacy controls when using data for customer experience

Integrate Everything: The Swiss Army Knife of Data Management is Here

When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting down with Lisa Fairbanks, the Global Head of Customer Experience Solutions at AWS, to discuss how Tealium and AWS can help you solve key challenges and navigate recurring trends in the customer data landscape.

Tune in for a lively discussion around topics like:

- The presence of a first-party data strategy post third-party cookies
- Ways to enhance your data collection and storage to enable real-time activation
- How to optimize your tech stack to improve data access

Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS

Your CDP Preparation Masterclass Series Ep 1

Customer Data Platforms (CDPs) have become increasingly popular over the last few years and rightfully so. Today, brands across various industries are using this powerful tool to drive digital transformation, fuel personalization, simplify data privacy compliance and achieve many other data initiatives.

That’s why we’re kicking off our CDP Masterclass Series by reviewing the benefits of a CDP and why they are no longer a nascent technology when it comes to navigating the present and future customer data landscape.

We’ll also cover:

- Why the market is driving brands towards a CDP and how they plan to use it
- How a CDP can help brands navigate data challenges, changes, and trends
- Successful CDP use cases like reducing cart abandonment, triggering real-time personalization, and more!

Why Adopt a CDP? Assessing the Past, Present, and Future Data Climate

Your CDP Preparation Masterclass Series Ep 2

With third-party cookies crumbling and new data privacy laws in effect, marketers are facing new hurdles when it comes to recognizing their customers and tailoring experiences to deliver the highest value.

So what is the new method for obtaining these insights and delighting your customers?

In the second session in our CDP Masterclass Series, we’ll be sharing how a Customer Data Platform helps brands identify customers and deliver personalized experiences while still complying with data privacy laws. We’ll also share:

- The impact of third-party cookie loss and how to prepare
- The difference between deterministic and probabilistic matching
- Expert tips for switching to a first-party data strategy – it’s easier than you may think!

The Importance of Switching to a First-Party Data Strategy

How To Create Relevant, Personalized and Exceptional Buyer Experiences. See creative, innovative and inspiring ways retailers are standing out to their buyers by providing exceptional retail moments their audience will look forward to experiencing time and time again

Thriving In A Disruptive Retail World

Your CDP Preparation Masterclass Series Ep 3

Setting your organization up for long-term success relies heavily on your data foundation. And when it comes to getting started with your Customer Data Platform, it’s important to decide which use cases you’re going to tackle first and who needs to be involved.

That’s why in the third session in our masterclass series, we’ll be sharing expert tips for starting your CDP off on the right foot. We’ll cover topics like:

- Getting buy-in across your organization - including C-level
- Deciding on which use cases to tackle first to drive the most value for your organization
- Expert tips for onboarding your CDP and creating a strategy that’s built to last

Expert Tips for Getting Buy-In and Successfully Onboarding a CDP

Learn how to leverage a sophisticated, innovative and multi-layered tech stack to power your AWS instance, Customer Data Platform and create exceptional experiences for your customers.

How Travel Brands Drive Sophisticated Personalization With Best-In Class Tech

Your CDP Preparation Masterclass Ep 4

Join us for the final session of our Masterclass Series where we'll be sitting down with the founder of the CDP Institute, David Raab, to discuss the role of a CDP in the future as well as how to staff an all-star CDP team.

Tune in for an insightful panel on topics like:

- Ideas for building a solid team and structuring your organization for agility
- Future customer data trends and predictions and ways to stay ahead of them
- Which metrics to measure CDP success to delight stakeholders

The Org of the Future: Structuring a Team That’s Built to Last

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for:

- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns

6 Proven Use Cases for Increasing Loyalty and Retention

Privacy is neither a buzzword nor should it be treated as such.

That's why it's crucial to have data privacy compliance practices baked into your customer data strategy from the start – especially in today's digital landscape.

Plus, by doing so you can foster loyalty because customers know that when they engage with your brand they are getting the personalized experience they crave without sacrificing their privacy preferences.

Tune in the first session in our Trust Masterclass series to discover how to capitalize on a first-party data strategy to simplify compliance and ensure data accuracy. You'll also learn:

- Ways new privacy legislation and third-party cookie loss will affect measurement if left unaddressed
- The three pillars of trust and how to achieve them with privacy tactics
- How to use a Customer Data Platform (CDP) to enable benefit-driven, privacy-centric conversations with customers

The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy

In today's financial climate, marketers and consumers are expected to do more with less. That said, it's crucial that your campaigns aren't tone deaf and that you're not only getting the most value for your marketing spend, but you're also providing the most value to your customers.

So how do we do that?

Tune in to this insightful session with Tealium's CMO, Heidi Bullock, to learn how to more effectively allocate your marketing spend and show your customers that you genuinely care. You'll also learn critical strategies like:

- How to reduce marketing spend with a first-party data strategy
- Ways to add more value to the customer journey without increasing costs
- Tips for expressing authenticity and better aligning business values with marketing messaging

Marketing in a Downturn: Practical Strategies for Success

Learn how to see who you’re not reaching, identify opportunities of growth, understand who your ideal customer is and provide exceptional experiences across in-person, Telehealth, at-home monitoring and pharmacology (clinical trial recruitment) experiences.

Leverage the power of your customer data to ensure health equity for all

To thrive in the data-driven future, it’s critical to solve for the inefficiencies and time consuming challenges of sorting through data, wrangling insights, and managing disparate data. It’s no longer enough to just integrate data— you have to figure out how to use it at scale and across an increasingly complicated customer journey.

That’s why we’re so excited to announce Tealium’s latest releases, “The Augmented Marketer”, a collection of capabilities to deepen customer insights more efficiently so that you can understand your customers and act on those insights. Tune in to see powerful use cases for Tealium’s newest product offerings embedding insights right where your data lives, unlocking your ability to:

- Analyze historical data to build powerful audiences for quicker time to value
- Unlock the hidden potential of first-party data with automated insights
- Visualize your customers’ journeys in new ways using the comprehensive data foundation in Tealium
- Automate machine learning insights for business users, not just technical ones

Remember to bring your questions for our live Q&A portion!

The Augmented Marketer: Bringing Analytics to Your Customer Data for Better CX

As businesses venture further down the Digital Transformation path, they’re quickly realizing that customer experience is what can make or break their innovation efforts. In fact, according to ESG research, 47% of organizations say their most important objective this year is providing a better and more differentiated customer experience.  

Key to delivering an outstanding customer experience is a full understanding of the customer journey. But customer journeys have gotten significantly more complex, and it’s no longer about just a single transaction or event, but about ongoing relationships throughout all the interactions. Combined with the fact that there are more interactions to track than ever before is the reality that the data these interactions yield is often siloed.  

In this session, Mike Leone, Senior Analyst at ESG, Allan Rogers, Principal Customer Success Architect at Tealium and Valerie Anders, Principal Product Manager at Tealium are sharing how businesses can overcome these challenges by orchestrating the entire customer journey. 

Join them to learn: 

- The challenges organizations face with mapping a true customer journey 

- Why it’s crucial to differentiate between customer experience and the customer journey 

- How organizations can enable a better customer experience by using a modern data platform that can empower business stakeholders to leverage trusted and unified customer data in real-time 

- The aspects of a customer data platform that matter the most 

- Case studies that show the benefits organizations have achieved by embracing these modern platforms 

- And more

A Holistic Customer Data Platform: Orchestrating the Entire Customer Journey

Customer Trust and Data Privacy Masterclass Series Ep 3

Data privacy shouldn't be an afterthought. In fact, privacy compliance starts internally - from the way your martech handles your customer data to how it is shared across your organization. When privacy is baked in from the start, and at an organizational level, only then can you achieve customer trust and loyalty.

That's why in the third session in our Trust Masterclass Series to see:

- How to create a Customer Data Center of Excellence
- Ways to simplify compliance by baking privacy into your customer data strategy
- Example org charts to help you identify key players for your privacy strategy

How to Foster Trust and Privacy at an Organizational Level

Hear 5 killer areas of opportunity for brands wanting to keep up with the consumer demand for high-quality, low-latency and engaging sports content. Learn super innovative ways to engage with fans at home, on the go and in-venue!

Five Areas of Opportunity to Innovate in Spectator Sports

By 2023, Google Universal Analytics will stop processing new hits and customers must either deploy GA4 or move to another analytics vendor. This has massive implications on the customer data market as companies are forced to rethink their data collection strategy.

That’s why in this webinar, we’ll help you understand how GA4 will affect your business and what you can do to successfully navigate these changes. We’ll also share:

- Ways to prioritize privacy while still balancing signal loss and data deprecation
- How Tealium compliments Google’s advertising environments by enhancing server- and client- side data management capabilities
- The importance of a first-party data strategy in terms of staying agile amongst other changes in the data landscape

Strategizing Data Collection for Signal Loss and GA4 Migration

Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?

In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.

5 Steps to Building Your Data Governance Plan

data privacy

data governance

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5 Steps to Building Your Data Governance Plan

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