How Segmentation Lets You Create Targeted Online Experiences

Presented by

Jen Brown, Tealium; Stephanie Perozo and Amara Shah, Optimizely

About this talk

Optimizely and Tealium present on how technologies work together to provide the best, and most optimised, experience for customers of brands.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.