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Delivering Better Online Experiences with Offline Data

There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session at Digital Velocity 2016, Monique Trulson shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
Recorded May 27 2016 31 mins
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Presented by
Monique Trulson, Director of E-Commerce at Dover Saddlery
Presentation preview: Delivering Better Online Experiences with Offline Data

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  • 6 Things Marketers Should Know about Data and Privacy for 2017 Recorded: Mar 29 2017 53 mins
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    Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.

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  • Pros and Cons: Analyzing MarTech for the Single View of the Customer Recorded: Mar 23 2017 46 mins
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    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
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    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

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    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

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    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
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    Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium
    Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:

    • Satisfy the emotional needs of today’s customer
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    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
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    - the core functions a flexible marketing architecture must support
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    We hope you'll join us.
  • The Life-Changing Magic of Tidying Your Marketing Stack Recorded: Dec 15 2016 31 mins
    Adam Corey, VP of Marketing at Tealium
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

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    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • 5 Steps to Building Your Data Governance Plan Recorded: Sep 21 2016 45 mins
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    Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?

    In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.
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    As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer experience across the vast number of digital touchpoints. Just as we're leaving more traditional marketing channels behind, the advent of the Internet of Things (IoT), connected/ smart devices, and mobile technologies is blurring the lines between the digital, traditional and physical at a rapid rate. And with the excitement of nearly anything - in either the digital or physical realm - becoming a potential marketing vehicle, there also comes the possibility of a resurgence in data silos and fragmented customer experiences. Join Darin Archer, head of ‎IoT Industry Solutions Retail/CPG at Intel Corporation, as he explores the possibility of breaking down the barriers between disparate channels, data sets and back-office systems - and the transformational, connected marketing experiences made possible as a result.
  • 10 Things Your Tag Manager Should be Able to Do Recorded: May 31 2016 22 mins
    Adam Corey
    You may be using a tag management solution to manage the implementation of your digital marketing technologies. But could you be missing out on powerful capabilities not offered by your current free or paid solution?

    Join us for an engaging, 30-minute discussion to uncover what else your tag manager could be doing for you.
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    Chris Slovak and Maltie Maraj, Tealium
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  • Delivering Better Online Experiences with Offline Data Recorded: May 27 2016 31 mins
    Monique Trulson, Director of E-Commerce at Dover Saddlery
    There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session at Digital Velocity 2016, Monique Trulson shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
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    - the technology solutions that enable you to capitalize on anonymous data

    We hope that you'll join us.
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    Lindsay McEwan, Tealium, Justin Pearse, The Drum, Andreas Bahr, TUI.com
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    •The four strategic pillars of successful customer engagement
    •The importance of a strategy executed by technology, rather than just a technology strategy
    •The four tent-poles of a well-functioning marketing technology stack
    •The approach of putting customer data at the center, and building out

    We hope you’ll join us.
  • The E-commerce Evolution: Five Key Focus Areas for 2016 Recorded: Jan 28 2016 30 mins
    2015 was a big year for e-commerce players, with Forrester Research predicting over $300 billion in online retail sales for the first time. But that number is only poised to grow exponentially in the years to come, reaching $480 billion in 2019.

    That staggering number presents a huge opportunity for e-commerce professionals, but it also means an increasingly competitive and rapidly growing market. The need to provide unique, compelling omnichannel customer experiences, across the vast ecosystem of connected devices consumers are now using, is greater than ever. This also means the need to unify customer data across touchpoints, both online and offline, and build a comprehensive customer view in real time is paramount.

    In this interactive discussion, Tealium will deep dive into five key focus areas for e-commerce professionals in 2016, including:
    •Strategic technology investments
    •Prioritization of visitors (over visits)
    •Marrying online and offline experiences
    •And more

    Join us to get the insights and prescriptive direction needed to evolve your e-commerce initiatives this year – and drive even more value for your business.
  • How Segmentation Lets You Create Targeted Online Experiences Recorded: Jan 21 2016 41 mins
    Jen Brown, Tealium; Stephanie Perozo and Amara Shah, Optimizely
    Optimizely and Tealium present on how technologies work together to provide the best, and most optimised, experience for customers of brands.
Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: Delivering Better Online Experiences with Offline Data
  • Live at: May 27 2016 3:55 pm
  • Presented by: Monique Trulson, Director of E-Commerce at Dover Saddlery
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