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Moving "Digital" to the Physical Realm

As marketers, the pressure in recent years has centered on shifting to an all-digital approach and delivering a compelling customer experience across the vast number of digital touchpoints. Just as we're leaving more traditional marketing channels behind, the advent of the Internet of Things (IoT), connected/ smart devices, and mobile technologies is blurring the lines between the digital, traditional and physical at a rapid rate. And with the excitement of nearly anything - in either the digital or physical realm - becoming a potential marketing vehicle, there also comes the possibility of a resurgence in data silos and fragmented customer experiences. Join Darin Archer, head of ‎IoT Industry Solutions Retail/CPG at Intel Corporation, as he explores the possibility of breaking down the barriers between disparate channels, data sets and back-office systems - and the transformational, connected marketing experiences made possible as a result.
Recorded Jun 14 2016 33 mins
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Presented by
Darin Archer, ‎IoT Industry Solutions Retail/CPG at Intel Corporation
Presentation preview: Moving "Digital" to the Physical Realm
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Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: Moving "Digital" to the Physical Realm
  • Live at: Jun 14 2016 8:25 pm
  • Presented by: Darin Archer, ‎IoT Industry Solutions Retail/CPG at Intel Corporation
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