A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
RecordedJul 6 201635 mins
Your place is confirmed, we'll send you email reminders
Peter Wright, Managing Director, Digital Law UK & Lindsay McEwan, VP & Managing Director, Tealium EMEA
The General Data Protection Regulations (GDPR) give customers control of their data. Discover the opportunities for you and your business in becoming GDPR compliant.
During this webinar we will explore the key topics within these legislative changes and the advantages each one presents, including:
- What is GDPR?
- Specific Informed Consent under GDPR
- Breach Notification
- Subject Access Requests
- The Right to be Forgotten
- A Consumer's Right to Data Portability
- Privacy by Design
- We’re in this Together
Website performance matters - even just a 3 second delay in page response will cause 40% of website users to abandon your website. And one of the biggest factors that impacts site performance is the accumulation of digital marketing vendor tags and pixels on web pages.
Join us for a 30-minute webinar on Optimizing Webinar Performance With Tag Management. Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance, including:
- Perceived load time vs actual load time and why it matters to know both
- How Multi-CDN’s improve client-side tagging
- Why wait flags, script compression and tag bundling helps optimize web performance
- As well as other strategic techniques and their associated benefits
What if the music industry had created Napster before their industry was turned upside down? Or if Blockbuster acquired Netflix and became the streaming powerhouse? What would these businesses look like today if they had more readily responded to a changing market? Recently, wellness and fitness company, Beachbody, found themselves faced with a customer base whose needs and behaviors were drastically shifting. Instead of maintaining status quo, Beachbody forged a new, transformative path and set goals to serve more people, get them more engaged and serve the company.
Join Beachbody CTO, Gerry Campbell, at the Digital Velocity conference, as he shares a true story of digital transformation and walks us through how the organization laid out goals and plans to holistically transform their digital business to adapt to the changing expectations of customers.
Meredith Albertson, Senior Director of Marketing, Tealium
A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.
And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?
Join Tealium for a 30-minute webcast and learn:
- The basics of GDPR
- 7 key findings on how consumers view their data privacy with brands
- Consumer attitudes and views on data privacy in regards to their personalization expectations
- Tealium tips and strategies for compliance as well as increasing brand trust
Matt Parisi, Sr. Product Marketing Manager, Tealium
Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data analytics tools, CRM systems, data warehouses, tag management systems, DMPs or mobile SDK managers and more. The hope is that these tools will seamlessly sync together to become the solid foundation needed to run powerhouse marketing campaigns, be able to extract important insights from data and ultimately create more relevant and real-time moments with their audiences.
Customer Data Platforms (or CDPs) are quickly rising to the top of the martech solution as a tool businesses are using to house all of their data coming in from multiple channels to transform the customer experience. And while there seems to be no shortage of vendors to choose from - many are left wondering how to determine which system is best for them? And how do CDP’s differ from one another? Do they all meet the same outcome? And what’s the best approach to take in choosing one?
Join this 30-minute webcast and learn:
- 4 main types of CDP’s and the problem each solves
- How to select the best CDP for your organization
Dereck Hatcher, Sr Data Solutions Consultant, Tealium
The General Data Protection Regulation (GDPR) is 8 months away and brands are quickly starting to put compliance plans in place to ensure regulation by the May 25, 2018 effective date. While data governance is of utmost importance to organizations before this date, being able to still create engaging and powerful experiences for their customers is still a top priority. So how does a company do both?
Join this webinar to learn:
- The background on privacy legislation and the road to GDPR
- What GDPR means to all brands (who is affected, what data matters and how to comply)
- 5 key steps to balancing exceptional customer experiences with GDPR compliance
Adam Corey, VP of Marketing, Tealium & Chris Slovak, VP Global Solutions, Tealium
The Customer Data Platform (CDP) is creating major buzz in the martech space as being a key driver in creating more meaningful customer experiences - yet even the savviest of professionals are unclear on what CDPs are and how these sophisticated tools really work.
Join this interactive conversation with Tealium CDP Experts to get live answers to your most pressing questions on all things CDP in our “Ask Me Anything” style webinar.
Wondering what the benefits are of CDPs? Hoping to understand more about their functionality and integration capabilities with other solutions? Needing advice on how to budget for and buy one? Ask me anything!
In addition to a Q&A and live polls throughout the webinar, our CDP Experts will provide answers to some of the most common questions, such as:
- How is a CDP different than what I’m currently using to manage my customer data?
- Why will a CDP help me in driving digital transformation?
- How will a CDP help me connect my different data sources to get a single view of my customer?
- What criteria should be considered when selecting a CDP?
Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When organizations deploy multiple martech solutions solutions and marketing channels, like display ads, they are able to collect massive amounts of behavioral data at each of these touchpoints. While many brands are able to collect this 1st party data from each marketing touchpoint - most aren’t able to truly take advantage of the opportunity this data holds with their display ad strategy.
Brands are experiencing powerful results and driving more display ad conversions by connecting disparate 1st party data sources. Wondering how? Join this webinar to learn:
- The foundational concepts and terminology you need to know around the display ecosystem
- How Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Email Service Providers (ESPs) and other martech solutions fit into the display ad sphere and how to use this combination to your advantage
- The difference between 1st, 2nd and 3rd party data
- The powerful combination that exists in pairing a DSP with a CDP
Ted Sfikas, Director of US Engineering, Tealium
Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium
GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*
Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:
- Audit and document all of your digital properties to ensure compliance
- Establish solid security and privacy measures within your organization
- Effectively communicate your data governance plan to key stakeholders
- Employ the customer at the center mandate with everything you do
*Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.
A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:
- How these purpose-built products assemble and distribute customer data
- Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
- What problems a CDP can help the marketer solve
- The key ways to using a CDP in driving a business’s digital transformation
David Raab, Founder of the Customer Data Platform Institute
Adam Corey, VP of Marketing at Tealium
Chris Slovak, VP Global Solutions Consulting, Tealium
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.
Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:
- Manage your entire data supply chain
- Leverage data to fuel more meaningful customer experiences
- Drive customer centricity with digital transformation
- Implement the 4 key strategies for strategic identity resolution
Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium
The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.
It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.
Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.
Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M
As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.
In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.
There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.
Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.
In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.
With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.
EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.
Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
Ted Sfikas, Director of Solution Consultants at Tealium
The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.
Left unaddressed, these gaps spread across an organization, resulting in four key problems:
- An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize
- Inefficient teams caused by a lack of data continuity and centralization
- Poor customer experiences from underlying data fragmentation
- Customer trust and data-privacy risks
Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.
This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium
Emotional connections to brands play a bigger role in decision-making than ever before. Marketers must deliver agile, customer-obsessed strategies that go beyond traditional marketing. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets.
Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can:
• Satisfy the emotional needs of today’s customer
• Engage and sustain customer relationships with compelling, data-fueled experiences
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.