Name: Future-Proofing Your Marketing Technology Stack
Start: 2016-12-20T17:00:00Z
End: 2016-12-20T17:40:28.000Z
Location: BrightTALK
Rating: 5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

To thrive in the data-driven future, it’s critical to solve for the inefficiencies and time consuming challenges of sorting through data, wrangling insights, and managing disparate data. It’s no longer enough to just integrate data— you have to figure out how to use it at scale and across an increasingly complicated customer journey.

That’s why we’re so excited to announce Tealium’s latest releases, “The Augmented Marketer”, a collection of capabilities to deepen customer insights more efficiently so that you can understand your customers and act on those insights. Tune in to see powerful use cases for Tealium’s newest product offerings embedding insights right where your data lives, unlocking your ability to:

- Analyze historical data to build powerful audiences for quicker time to value
- Unlock the hidden potential of first-party data with automated insights
- Visualize your customers’ journeys in new ways using the comprehensive data foundation in Tealium
- Automate machine learning insights for business users, not just technical ones

Remember to bring your questions for our live Q&A portion!

The Augmented Marketer: Bringing Analytics to Your Customer Data for Better CX

As the industry moves more towards a privacy-centric world, Tealium continues to build on our leadership position in the market to guide our customers through the changes that are shaping the future of data.

In this webinar, we’ll give you an inside look at why Tealium is Big Tech’s #1 partner with almost 400 successful implementations globally to date with some of martech’s main players like Meta, Google, Snap, TikTok, Twitter, LinkedIn, and more. 

Tune in to see how Tealium unique solutions help brands achieve:
- A resilient data collection and measurement strategy that will adapt to market changes
- Uplifts in conversions, Return-on-Ad-Spend and attribution
- Stronger data independence and less reliance on third-party cookies with trusted first-party data

How to Maximize Returns on Conversions Data with a First-Party Data Strategy

See how ecommerce and retail brands should prepare for, plan and protect their customer experiences based on the future of the internet with insights from Meta and New Balance!

Powering eCommerce Personalization While Respecting Privacy

Hear how UPS is aligning internal stakeholders, connecting processes, putting in foundational strategies while moving away from third-party cookies to power real-time data into their CDP to provide more personalized customer experiences.

Aligning Processes, People & Tech to Power Engaging Experiences With a CDP

Storm clouds are on the horizon when it comes to how to successfully and securely leverage the power of customer data. What are marketers to do when third-party cookies are no more? First-party data to the rescue! Join Tealium’s Director of Product Marketing, Matt Parisi, in this lively discussion and learn how to:

- Apply 3 key mandates to your CX initiatives 
- Shift your data strategy from third-party to first-party 
- Leverage key martech to power more comprehensive marketing campaigns

Supercharging B2B CX with a First Party Data Strategy

Hear Cisco’s comprehensive tag management strategy for managing multiple tags on over 500 websites while seamlessly connecting their tech stack. Learn how to leverage real-time, connected data to provide solutions that fuel customer success.

Connecting the Unconnected with Sophisticated Tech

Hear from United Airlines on the key roadblocks they were experiencing to achieve real-time personalization and the strategic new measures they’re putting in place now to achieve powerful, relevant and real-time personalized moments in the future for their customers.

Crawl, Walk, Run to Airline Personalization with United Airlines

Video: Supercharging B2B CX with a First Party Data Strategy

See how Equine Network and Shift Paradigm got some mud on their boots when partnering together to implement a Customer Data Platform to enable audience management across digital properties, connect offline data sources and create sophisticated segmented cohorts for targeted marketing tactics.

Powerful Strategies for Engaging Customers to Drive Revenue

Hear 5 killer areas of opportunity for brands wanting to keep up with the consumer demand for high-quality, low-latency and engaging sports content. Learn super innovative ways to engage with fans at home, on the go and in-venue!

Five Areas of Opportunity to Innovate in Spectator Sports

Learn how to see who you’re not reaching, identify opportunities of growth, understand who your ideal customer is and provide exceptional experiences across in-person, Telehealth, at-home monitoring and pharmacology (clinical trial recruitment) experiences.

Leverage the power of your customer data to ensure health equity for all

See how a CDP helps deliver a more seamless healthcare experience while providing the patient moments that matter most.

Leveraging Tag Management to Design a Better Healthcare Experience

Hear how a Customer Data Platform helps enable consistent customer experiences across every channe while remaining HIPPA compliant. And, how more importantly, those efforts foster deep engagement, and build loyalty with customers.

Improving Healthcare Experiences with Connected Customer Data

Learn how a leading global pharma company assessed, purchased and implemented a Customer Data Platform. Also hear their key use cases for creating value based patient journeys with a sustainable support model as part of their personalization transformation efforts.

Big Pharma Next Generation Engagement with Omnichannel Personalization

Hear how a Customer Data Platform helps enable consistent customer experiences across every channel, from web, mobile and email to ATMs and bank branches. And, how more importantly, those efforts foster deep engagement, and build loyalty with customers.

Improving FinServ Experiences with Connected Customer Data

Hear how to collect, connect, enrich and activate first-party data and use to it to fuel a 360 customer view to drive more engaging experiences

Collecting and Connecting First-Party Data To Create a Holistic Customer View

Hear how leading financial services company USAA enabled their teams, technology and data to provide smarter, simpler and safer experiences. Learn how to connect and activate your data to fuel better experiences and make member security a top priority.

Delivering Next Generation Financial Service Experiences

Learn how to create one, consistent view of your clients profile by collecting and unifying their data right at the point of engagement to create more relevant moments on every channel your customer is interacting with you on

Creating Personalized FinServ Experiences At Every Engagement Point

It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
- the key components of a flexible marketing approach 
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization

We hope you'll join us.

Future-Proofing Your Marketing Technology Stack

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Future-Proofing Your Marketing Technology Stack

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