Future-Proofing Your Marketing Technology Stack

Join Ben Thomspon from multi-brand retailer Bluestem Brands to talk about using customer data for revenue-driven initiatives that improve NPS. As a longtime Tealium user, Ben will discuss how Bluestem has grown their use of the Tealium Customer Data Hub with AudienceStream becoming an integral hub for digital operations and now adding ML capabilities with Predict ML.

**This session is a replay from our annual Digital Virtualocity event. To see more sessions from the event, hit the link in the attachments**

Session 5 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

Now that you’ve gone from the basics to best practices for advertising and analytics in a cookieless world let’s talk about what’s next. While 2023 may be at the forefront of your conversations today, more changes will continue to pop up.

Join this session to be a part of an engaging conversation around:

- The future of the advertising ecosystem
- How the future can impact your planning today
- How to get a step ahead on future-proofing your advertising efforts

It's that time of the year again and retailers have already started preparing their strategy for another busy holiday shopping season. Given the digital surges last year, there is no slowing down in sight so retailers need to be ready for not only the influx of data coming their way, but also customer expectations in terms of personalization and privacy.

But don't worry – we're here to help! In this panel, we sat down with Amazon Web Services (AWS), Braze, and Quantum Metric to discuss their top tips for holiday retail success.

Hear directly from a diverse group of retail experts as they reveal hidden secrets to success and learn how to:

- Delight your customers with a personalized holiday experience
- Automate customer engagement to achieve real-time insights
- Leverage powerful use cases that prepare you for the digital surge



**This webinar was recorded in November 2020.

Session 4 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience.

Join this session to discover:

- How privacy is driving changes in your advertising and measurement strategy
- Strategies to power privacy
- Key ways to build up customer trust with first-party data

2020 was a transformative year with an extreme acceleration of digital business. Now that it’s 2021, it’s time to evaluate how to build and optimize the best tech stack to be successful in this new digital age.

Join us for an informative discussion of the most critical components in your tech stack to connect with your customers, ensure data privacy, generate insights, and drive growth. You’ll also learn:

- The anatomy of a marketing tech stack
- Critical capabilities for 2021
- How to build a strong customer data foundation to optimize experiences

Session 3 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

Ever since third-party cookies started going away, a new term began popping up called the universal identifier. Everyone from IAB Tech Lab’s DigiTrust, the Advertising ID Consortium, and TradeDesk’s Unified ID 2.0 have proposed new identifiers to help advertisers better understand and market to their customers.

If you think there’s a lot of identity conversation going on in the market, you are right! We’re here to help you make sense of it all. In this masterclass we’re going to talk about the changing identity landscape and help you understand how you should be thinking about these changes alongside your customer acquisition strategies.

You’ll also take away:

- A high level overview the changing identity landscape and a deep dive on the key solutions being proposed in market
- How these changes impact your advertising and customer acquisition strategies
- A few key steps to stay agile in a changing identity landscape

In this panel discussion from our annual Digital Virtualocity event with Facebook, Wunderman Thompson Data, ASICS and Tealium we discuss the changing ads ecosystem, and how they are dealing with the changing regulations, products, and consumer engagement trends. Hear first-hand tips and insights about how these companies are providing personalized experiences while navigating impending cookie loss.

Digital engagement has grown and will only continue to grow from here. So now more than ever, data will be a fundamental ingredient to your customer experiences. That’s why we’re teaming up with software company, Thryv, to share our recipes for spicing up your digital experiences.

Join us to get tried and true recipes for use cases like:

- Turning the heat up on engagement
- Finding new customers without relying on third-party cookies
- Grilling up customer insights in real-time

*Giveaway no longer active*

Session 2 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

So you’ve relied on your data management platform (DMP) for the last decade to build audiences as well as to measure and run campaigns. What now? If you are feeling lost -- let us tell you that you aren’t alone.

As eConsultancy reports, only 36 percent of marketers feel they have a good handle on what a cookieless future will look like.

In this webinar, we’ll talk about:
- How to build a first-party lead advertising strategy
- The key technologies to help you continue to get the data you need to build audiences and active campaigns
- How to leverage your first-party data to optimize your work with walled gardens, take a spin with contextual advertising, drive real-time engagement, and measure your campaigns

The digital marketing times are changing. The rules of how we target and measure customer behavior are being rewritten. Access to customer data is shrinking. And respecting and honoring consumers’ privacy has never been more critical, nor more of an opportunity.

The customer data landscape is shifting in this very moment. How is your data strategy evolving alongside it?

Join Tealium with special guest, Forrester Analyst, Stephanie Liu, for a discussion on how to succeed in this new era of customer experience. We’ll cover topics from our new State of the CDP report like:

- The tech trends, regulations and consumer privacy expectations conspiring to drastically shift how brands can use customer data for targeting and analytics/attribution
- The ways that personalizing experiences and measuring customer behavior will need to be adjusted to accommodate these changes
- How you can leverage a first-party, privacy-centric data strategy to fill the gap and provide competitive differentiation using customer data

Session 1 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

For the last few years, marketers have been playing whack-a-mole with the changes to how browsers handle first and third-party cookies that were once critical to the way ads were targeted and campaigns were measured. But 2022 more than likely marks a point-of-no-return. For most advertisers, this paradigm shift presents both challenges and opportunities as they reimagine their strategies for customer acquisition but also for opportunities.

In this introductory webinar, we’ll cover how shifting consumer attitudes, new regulations, and technology changes will impact the ways you advertise and measure campaigns. We’ll also discuss strategies to ensure that life can carry on by leading with and leveraging your first-party data.

We’re here to say that not only can you survive without the third-party cookie—you can thrive in a completely new digital marketing world where customer relationships are built on a foundation of real-time engagement and trust.

This class will set the foundation for the rest of the series where we’ll dive further into additional topics.

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

Join Digital Strategist, James Burnham to learn how to create digital experiences that keep your customers coming back for seconds. We’ll also share tips for:

- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN

One entry per participant in the event hosted by Tealium Inc., including any of its affiliates or subsidiaries (“Tealium”). Odds of winning depend on number of entries received. Winners will be selected randomly. Open to Tasty Tech: 3 Proven Recipes for Increasing Loyalty and Retention attendees only. Following selection and confirmation of winners, a representative from Tealium will contact the winners using the contact information provided at entry. Winners will be responsible for any applicable taxes. By submitting your contact information you agree that Tealium may use such information to contact you for sales and marketing purposes. Void where prohibited by law or regulation.

The rapid shift to digital channels during COVID-19 was only one change among many for marketers in 2020. Along with this increased digital demand, third-party cookies have started to crumble and strict data privacy laws are being passed all while marketing budgets are being cut.

So what is the key to adapting to these changes in 2021?

In our new State of the CDP report, we surveyed 300 marketers in the US across 5 major industries to find out and found that those challenges have solidified the CDP’s positioning in the center of organizations’ marketing stacks. Tune in to this panel to see our key findings like:

- Why CDPs have become vital to marketing success
- 6 ways marketers are adapting to change with a CDP
- How to find a CDP that makes integration easy
- 3 important factors to help you quantify CDP ROI
- Why data privacy and compliance continue to be a top priority

From 2012 to 2020 the landscape of martech has grown by over 5,000% according to chiefmartech.com. It’s no secret that marketers love their data and analytics tools but integrating critical customer data with your experience, advertising and analytics tools is a lot of work.

Gartner recently found that marketing leaders are only leveraging 58% of their tech stack, leaving potential opportunities for engagement and analysis untapped. Why? A desire to use best-in-class tools but hurdles in getting those tools to work together.

In this panel, we’re teaming up with Molekule’s Senior Director of Growth, Cezanne Huq, to talk about some of the strategies they relied on to build an integrated, best-in-class stack. We’ll also cover topics like:

- How to measure the efficiency of your stack
- Tips for maximizing tech stack ROI
- Which pieces of your tech stack you should build vs buy

If 2020 taught marketers anything it's how to stay agile with your tech, processes and people so you can quickly adapt when things change. Join this session to learn how to build the best martech stack for your business so you can drive the best experiences possible for your customers!