Future-Proofing Your Marketing Technology Stack
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
We hope you'll join us.
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
We hope you'll join us.
Recorded
Dec 20 2016
41 mins
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Presented by
David Raab, Principal at Raab Associates and Tealium
David Raab, Principal at Raab Associates and Tealium
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From Reaction to Real-time Action: Optimizing the Customer Experience Apr 25 2019 4:00 pm UTC 60 mins
Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jake Makler, Director, Technical Partnerships, Quantum MetricCustomers today expect the brands they’re interacting with to know exactly who they are - they are revealing their likes, dislikes and giving organizations massive amounts of behavioral and engagement information when they interact with companies digitally. In fact, 86% of buyers are willing to pay more for a great customer experience. But are brands delivering?
The goal of any mature customer data organization should be to leverage unknown and known customer data to create the exceptional experiences their customers are demanding. Rather than being reactive to customers, imagine being able to act on the behavioral signals they provide, in real-time. Yes, it’s possible to meet your customers right where they are in their journey and deliver what they need.
Join this webinar to learn:
- How to use digital experience data to act, rather than react, to consumers who are interacting with your brand
- Key strategies to orchestrating and combining customer behavior and experiences with other online and offline data points
- Real-world use cases and examples that top brands have put into place to optimize the customer experience
- And so much more -
5 Ways to Unify Data and Drive a Richer Digital Experience Recorded: Mar 5 2019 38 mins
Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jason Miller, VP Product Strategy, ClicktaleProviding a stellar customer experience starts with having good data - data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels and devices, the data being collected becomes fragmented across the organization and is difficult to take action on.
Join us to learn:
- How to align online and offline data into a single, 360 view of your customer
- Key ways to segment data to power the experiences your customers expect most
- Top strategies to accomplish identity resolution and visitor stitching capabilities
- How to turn data insights into action in your organization
- And so much more! -
Building Unified Teams for Connected Customer Data Recorded: Feb 26 2019 27 mins
Prolet Miteva, Sr Product Manager, Analytics, AutodeskSiloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.
Join us for a lively discussion on:
- Aligning your organization towards a shared goal
- 3 keys to creating a high performing data and analytics program
- Embracing the human side of data
- And so much more! -
Blending Digital Analytics with Human Creativity to Deliver the Optimal CX Recorded: Feb 13 2019 27 mins
Reid Bryant, VP Data Science, Blue Acorn iCiSuccessful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.
Join us for a 30-minute discussion on:
- The importance of lateral thinking in digital analytics
- The 3 components of building an impactful digital analytics programs
- How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience -
Turbocharge Your Mobile Experiences Recorded: Dec 20 2018 25 mins
Jason Koo, Developer Advocate, TealiumAccording to eMarketer, consumers spend almost 4 hours per day on their mobile devices. That’s almost 1500 hours in a year that brands have the opportunity to provide incredible mobile experiences, no matter the device, location or channel their customer is interacting on. Many brands are unsure how to set up a seamless mobile experience, how to optimize their mobile apps to deliver the best experience possible or even how to install SDKs.
Join this 30-minute webinar to learn:
- Current trends in the mobile space
- App optimization strategies
- Use cases for implementing mobile experiences in Tealium’s UDH
- And so much more! -
Creating Customer-Centric Experiences Through Data Recorded: Dec 19 2018 32 mins
Chris Slovak, VP Global Solutions ConsultingBusiness models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.
Join us to learn how to create exceptional customer experiences through data. During this webinar, we’ll discuss:
- 5 factors that are changing a customers experience
- How data plays a critical role in creating engaging and meaningful moments
- 5 mandates for adjusting to the evolving expectations of customers
- And so much more! -
Designing a Data Supply Chain for Data-As-A-Service Recorded: Dec 5 2018 27 mins
Ted Sfikas, Director of Solutions Consultants, North America and LATAM, TealiumHaving a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.
Join this webinar to learn:
• Why a data supply chain is critical in creating a high performing data and analytics program
• How to build a data supply chain
• 4 ways data-as-a-service becomes a necessity for organizations
• How to standardize how data is requested and received -
Increase Brand Trust: Understanding 7 Key Views Consumers Have On Their Data Recorded: Nov 29 2018 48 mins
Lindsay McEwan, General Manager, EMEA, TealiumThe GDPR 2018 brought a once-in-a-lifetime change to the legal basis on which individuals share their data with organizations. Brands are ensuring that their data-driven practices are in line with the regulation, but what do consumers think of the new law? How do they expect their data to be used and do they intend to exercise their new rights?
Join us for a behind the scenes look into how aware consumers are of the way data is collected from their mobile and digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience. Register now and learn the:
- Pivotal changes to the data landscape
- 7 key findings from consumers on how they view their own data
- Key strategies and steps to dramatically improving consumer brand trust
- And so much more! -
Breaking Down Data Silos to Increase Sales Recorded: Nov 8 2018 38 mins
Jared Geurts, Senior Director, Analytics, Utah JazzThe NBA Utah Jazz wanted to unlock the power of its customer data to offer personalized ticket packages and offers. Its previous strategy – where all users received the same marketing messages at the same time – did not utilize customer data insights and served only to promote the offers the team thought were best, rather than listening to the needs of customers.
Watch this main stage presentation from Digital Velocity San Francisco to see how the Utah Jazz adopted a new approach that enabled them to fully understand each individual customer and serve personalized offers according to their past behavior and preferences. -
Drive Smarter Experimentation and Personalization with Fully Integrated Data Recorded: Oct 30 2018 40 mins
Kyle Brierley, Director, Global Integrated SolutionsWhen it comes to your experimentation program, you’re only as reliable as the data you use. When customer data is siloed and fragmented, it impacts the user experience and internal operations. You need to ensure your team is leveraging the most comprehensive visitor and event-level data to build better cross-device user experiences and create highly targeted experiments and personalization strategies for audiences.
In this webinar, you’ll learn:
- How to fuel better user experiences with centralized, comprehensive, and enriched data
- How to stitch together anonymous and known visitor data and then leverage those audiences to generate more consistent cross-device experiences
- How to leverage both online and offline data to deliver a seamless user experience across devices
- How to connect client-side and server-side integrations for increased performance and real-time experiences -
How to Use Your Data to Drive Sales Leads and Conversions Recorded: Oct 4 2018 55 mins
Danny Moschke, Digital Strategist, Tealium EMEA & Korbinian Spann, Data Management Industry ExpertData should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to generating leads, increasing conversions and improving customer experiences.
Join this interactive discussion to learn:
- The relationship between data and revenue
- How data sources can be used and the insights garnered
- What are common problems and how to solve them
- The role of data across your sales cycle
- 5 Steps you can take to start driving sales leads and conversions from your data -
Is Your Company’s Data Ready for Machine Learning? Recorded: Sep 25 2018 48 mins
Ted Sfikas, Director of Solutions Consultants, North America and LATAM, TealiumMachine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.
In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today. -
4 Powerful Stages of Data Transformation Recorded: Sep 20 2018 35 mins
Catherine Ballantyne, APAC Director for Solutions Consulting, Tealium85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the heart of that digital transformation is customer data.
Yet how many businesses are truly able to align their organization and data around their customer and the high expectations that they have? Join this webinar to learn:
- Why a data supply chain is the foundation of exceptional customer experiences (and how to create one)
- The customer data orchestration imperative across multiple teams, technologies and touchpoints
- 4 key digital transformation steps and strategies
- A simple framework to follow in creating a digital transformation roadmap to start executing today
Attendees will learn how to pair your best-of-breed marketing technology with robust data strategies to deliver the experiences your customers expect most. -
Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion Recorded: Aug 30 2018 40 mins
Alex Sandrey, Deployment Director, Tealium EMEAData is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process.
Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to:
- Understand the common challenges with data collection and ownership and why they occur
- Know the data specialists available, when and how they can help
- Appreciate the correlation between quality, real-time data and business revenue
- Follow best practices in data collection and ownership to move your Digital Transformation forward -
Building A Foundation For Analytics Success Through Data Governance Recorded: Aug 23 2018 18 mins
Joe Christopher, VP Analytics, Blast Analytics & MarketingSuccessful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.
Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:
- 3 key practices to creating a high performing data and analytics program
- Why data quality matters
- How to measure your brands data maturity level (and why it matters!)
- How to make more data-driven decisions leveraging data governance learnings
- Key misconceptions about data quality -
How to Use Data As A Strategic Advantage Recorded: Aug 16 2018 44 mins
Chris Slovak, VP Global Solutions Consulting, Tealium, & Dan Robinson, CTO, HeapData is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?
Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover:
- 3 different types of data and why it’s crucial your brand understand the power behind each
- Why it’s important to see and use data as a strategic mandate in your organization
- How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization
- Key strategies for enabling consistent, impactful experiences across every digital touchpoint
The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today. -
CDPs and DMPs: Key Differences, Benefits and How They Co-Exist Recorded: Jul 31 2018 41 mins
Chris Morgan, Sr Solutions Consulting Manager, Tealium & Dan George, Solutions Consulting Operations Manager, TealiumOrganizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences.
Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organization based on the feature set of the platform at hand.
Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:
- Key differences between CDPs and DMPs
- Top benefits of each technology and how they co-exist
- Why pairing your CDP and DMP drives a more powerful marketing stack
- And so much more!
The webinar will conclude with a live Q&A Chat with questions from the audience on all things CDPs and DMPs. -
Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course Recorded: Jul 31 2018 31 mins
Ted Sfikas, Director of Solutions Consultants, North America and LATAM, TealiumConsumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable data. Organizations are quickly adopting a number of solutions to keep up with this explosion of customer data and better capture and correlate user behavior.
Two common solutions brands are leveraging to house and analyze all of this customer data are Enterprise Data Warehouses (EDW) and Data Lakes. Register now for this 30-minute webinar and learn:
- Key benefits of each and which is best for your brand
- Why pairing your enterprise data storage solution with customer data initiatives makes your tech stack even more powerful
- How an automated data supply chain fits in a modern EDW and data lake environment
- And more!
The webinar will conclude with a live Q&A Chat with questions from the audience on all things enterprise data storage. -
Identity Resolution: The Key to Personal Engagement Recorded: Jul 12 2018 35 mins
David Morris, Director of Solutions Consulting at Tealium EMEACreating a true ‘customer-at-the-centre’ approach to business is key in delivering relevant, personalised experiences across online and offline channels. Having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalised consumer engagements.
Join and learn how to:
- Leverage data to fuel more meaningful customer experiences
- Drive customer centricity with digital transformation
- Implement the 4 key strategies for strategic identity resolution
- Achieve a deterministic identity resolution strategy -
1 Month Post GDPR: Experts Weigh in on the Now What Recorded: Jun 28 2018 61 mins
Ryan Hogan, Dir. of Strategic Advisory Services, AppSec Consulting / DPO, Tealium & Maltie Maraj, Sr. Counsel, TealiumGDPR taking effect on May 25th has started an evolution in data governance. It’s evident that it’s top of mind right now for many brands, as all of us have been experiencing the influx of emails updating subscribers on privacy policies and GDPR compliance plans.
Brands are putting measures into place with resources, budget and more to ensure compliance - but now that GDPR is in effect, what’s next? Successful organizations know that having a handle on data at all points within the data flow is critical to success - so what practices and strategies does a brand need to continue to continue to think about and implement post GDPR?
Join this webinar and learn:
- 3 ways to prevent unwanted attention to your brand post-GDPR
- Data sharing and storage - what you can and cannot do going forward
- EU privacy laws and ICO and FTC fines and implications of non-compliance
- The benefits a brand will experience when thinking of data protection as an ongoing lifestyle rather than a one-time project
The webinar will conclude with a live Q&A Chat with questions from the audience on all things data governance.
Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.
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- Title: Future-Proofing Your Marketing Technology Stack
- Live at: Dec 20 2016 5:00 pm
- Presented by: David Raab, Principal at Raab Associates and Tealium
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