Future-Proofing Your Marketing Technology Stack

Digital engagement has grown and will only continue to grow from here. So now more than ever, data will be a fundamental ingredient to your customer experiences. That’s why we’re teaming up with software company, Thryv, to share our recipes for spicing up your digital experiences.

Join us to get tried and true recipes for use cases like:

- Turning the heat up on engagement
- Finding new customers without relying on third-party cookies
- Grilling up customer insights in real-time

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN

One entry per participant in the event hosted by Tealium Inc., including any of its affiliates or subsidiaries (“Tealium”). Odds of winning depend on number of entries received. Winners will be selected randomly. Open to Tasty Tech: Cooking Up Complete Customer Views with Thryv attendees only. Following selection and confirmation of winners, a representative from Tealium will contact the winners using the contact information provided at entry. Winners will be responsible for any applicable taxes. By submitting your contact information you agree that Tealium may use such information to contact you for sales and marketing purposes. Void where prohibited by law or regulation.

According to LSA, 93% of check cashing consumers, 81% of loans and mortgage consumers, and 54% of tax return preparation consumers did not have one company in mind while searching. That means that FinTech and FinServ organizations have a huge opportunity to create really powerful experiences for prospects that will create loyal members for life. This means that providing trusted, personalized and great customer experiences is more important now than ever. Join this session to see the key tactics FinTech businesses can take to create better connections with their customers and more meaningful experiences along the way. Walk away knowing:

- Key ways to keep financial data safe, secure and connected
- How having this connected data can transform your relationship with your customers
- Why building customer trust is more important now than ever
- And so much more!

In 2020, the importance of privacy to consumers increased as the pandemic drove digital engagements, according to Deloitte. The media drives awareness of security breaches, making consumers hesitant to share personal data unless incentivized. When they do, they are at risk because data privacy policies are not comprehensive at some financial institutions. Communications regulations are followed, but they often lack personalization and transparency. Data treatment is also an issue, as employees often contribute to security breaches.

New digital banks offer more transparency and a more modern customer experience, so consumers leave traditional banks. How can more financial services institutions create data privacy policies that keep their customers safe & reduce churn?

Join this webinar to understand:
The importance of a data security policy for financial institutions
How to obtain and handle external data effectively.
How to manage internal data effectively.
How to reduce the frequency and impact of employee-created breaches

Speakers:
Rob Clyde, Chair - Board of Directors, ISACA
Carol Nolan Drake, Founder & President/CEO, Carlow Consulting LLC
Jamie Wells, Director of Solutions Consulting, Tealium
Ulf Mattsson, Chief Security Strategist, Protegrity

The digital marketing times are changing. The rules of how we target and measure customer behavior are being rewritten. Access to customer data is shrinking. And respecting and honoring consumers’ privacy has never been more critical, nor more of an opportunity.

The customer data landscape is shifting in this very moment. How is your data strategy evolving alongside it?

Join Tealium with special guest, Forrester Analyst, Stephanie Liu, for a discussion on how to succeed in this new era of customer experience. We’ll cover:

- The tech trends, regulations and consumer privacy expectations conspiring to drastically shift how brands can use customer data for targeting and analytics/attribution
- The ways that personalizing experiences and measuring customer behavior will need to be adjusted to accommodate these changes
- How you can leverage a first-party, privacy-centric data strategy to fill the gap and provide competitive differentiation using customer data

Want to simplify your customer data management and optimize your tech stack? Check out this live demo to get an under the hood look at Tealium’s Customer Data Hub.

In this deep dive, we’ll show you how Tealium:

- Connects data from all devices and channels to create complete customer views
- Prevents crucial insights from getting stuck in pieces of your tech stack
- Standardizes data so it’s accessible and understandable across your organization
- And we'll answer questions live from the audience

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

Join Digital Strategist, James Burnham to learn how to create digital experiences that keep your customers coming back for seconds. We’ll also share tips for:

- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN

One entry per participant in the event hosted by Tealium Inc., including any of its affiliates or subsidiaries (“Tealium”). Odds of winning depend on number of entries received. Winners will be selected randomly. Open to Tasty Tech: 3 Proven Recipes for Increasing Loyalty and Retention attendees only. Following selection and confirmation of winners, a representative from Tealium will contact the winners using the contact information provided at entry. Winners will be responsible for any applicable taxes. By submitting your contact information you agree that Tealium may use such information to contact you for sales and marketing purposes. Void where prohibited by law or regulation.

2020 was a transformative year with an extreme acceleration of digital business. Now that it’s 2021, it’s time to evaluate how to build and optimize the best tech stack to be successful in this new digital age.

Join us for an informative discussion of the most critical components in your tech stack to connect with your customers, ensure data privacy, generate insights, and drive growth. You’ll also learn:

- The anatomy of a marketing tech stack
- Critical capabilities for 2021
- How to build a strong customer data foundation to optimize experiences

Running an effective marketing machine requires expert organization and processes. The perfect harmony of people, process, and technology is at the heart of any successful marketing campaign. This special session will dig into the tools and tactics marketing experts are leveraging to manage their marketing plans and resources.

If 2020 taught marketers anything it's how to stay agile with your tech, processes and people so you can quickly adapt when things change. Join this session to learn how to build the best martech stack for your business so you can drive the best experiences possible for your customers!

The power of data and personalization - understanding your customers "why"!

See what today’s marketers need to know to establish powerful (or meaningful) differentiation through data-led, individualized experiences to drive growth. Proven strategies that include:

• Why companies today must work through these key fundamentals of audience strategy to enable more relevant personalization to deliver incredible customer experiences
• How data is the north star to digital transformation and growth
• How leading companies are embracing 1st party, 2nd, and 3rd party data to power the customer experience through all stages of the funnel
• Why the prerequisite for 2020 and beyond means adopting a personalization strategy that is data-led, cloud enabled and delivers individualized motivationally powered personal experiences, harmonized across customer touch points

Heidi Bullock is Tealium's CMO. She is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently she was the CMO of Engagio and Group Vice President of Global Marketing at Marketo. Heidi is a frequent speaker and guest lecturer for B2B marketing.

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.

Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.

You’ll learn:

- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data

There’s no question that a Customer Data Platform (CDP) can be the MVP of your tech stack - that is, if you have the right people on your team and the right data. That’s why in this panel, we’re partnering up with consulting firm, Credera, to share tips to set you up for CDP success and maximize ROI!

Tune in to the third webinar in our Definitive Guide to CDPs series to get an outside firm and in-house perspective on common questions around starting your CDP project. We’ll discuss strategies for:

- Getting buy-in across your organization - including C-level
- Assembling an all-star CDP team and who should be team captain
- Deciding what data to include to knock your project out of the park

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.

Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.

You’ll learn:

- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data

Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approaches could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
- Discuss the evolution of AI techniques for personalization.
- Review the risks and opportunities technologies in the space.
- Describe strategies and approaches for getting it right.

With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app.

Third-party data is quickly becoming second class.

Join us as we discuss Shifting to First-Party Data for a Better Customer Experience.

The Telco industry is at a crossroads.

Customers, channels, content and competitors are all going digital, shaking up the entire industry. The digital transformation journey is fundamental to provide customer-centric services, improve efficiency, and add high-value margins by gradually moving from traditional services.

So, what is the next step for Telcos? How can they leverage personalisation to boost customer engagement, drive sales and increase customer retention?

Please join our speakers:
- Mainak Mukherjee, Head of Telco & Electronics -Business Insights, ADA
- Mark Van Den Haak, VP of Sales Asia, Tealium

At our latest virtual fireside chat ‘The Next-Gen Telco’ on Thursday, 10th December at 11:00am SGT.

As the industry continues to change rapidly, find out how telcos can take their customer engagement to the next level and build a strong omnichannel strategy with their customer data.

Be part of the Next-Gen Telco, register to save your spot!