How to Solve the 4 Biggest Data Problems from the MarTech Explosion

Presented by

Ted Sfikas, Director of Solution Consultants at Tealium

About this talk

The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented. Left unaddressed, these gaps spread across an organization, resulting in four key problems: - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize - Inefficient teams caused by a lack of data continuity and centralization - Poor customer experiences from underlying data fragmentation - Customer trust and data-privacy risks Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.