The Customer Data Platform: Solving Problems & Driving Digital Transformation

Presented by

David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium

About this talk

Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences. A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn: - How these purpose-built products assemble and distribute customer data - Why CDPs are faster, easier to use, cheaper and more flexible than other solutions - What problems a CDP can help the marketer solve - The key ways to using a CDP in driving a business’s digital transformation Presenters: David Raab, Founder of the Customer Data Platform Institute Adam Corey, VP of Marketing at Tealium

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.