GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy

Presented by

Meredith Albertson, Senior Director of Marketing, Tealium

About this talk

A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance. And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data? Join Tealium for a 30-minute webcast and learn: - The basics of GDPR - 7 key findings on how consumers view their data privacy with brands - Consumer attitudes and views on data privacy in regards to their personalization expectations - Tealium tips and strategies for compliance as well as increasing brand trust - And so much more!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.