Optimizing Website Performance with Tag Management

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Presented by

Jamie Wells, Solutions Consultant Manager, Tealium & Josh Wolf, Solutions Consultant Manager, Tealium

About this talk

Website performance matters - even just a 3 second delay in page response will cause 40% of website users to abandon your website. And one of the biggest factors that impacts site performance is the accumulation of digital marketing vendor tags and pixels on web pages. Join us for a 30-minute webinar on Optimizing Webinar Performance With Tag Management. Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance, including: - Perceived load time vs actual load time and why it matters to know both - How Multi-CDN’s improve client-side tagging - Why wait flags, script compression and tag bundling helps optimize web performance - As well as other strategic techniques and their associated benefits
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.