How to Increase Engagement and Customer Insight with Mobile Location Tracking

Presented by

David Morris, Director of Solutions Consulting, EMEA @ Tealium

About this talk

In today's mobile connected age, it’s imperative for businesses to understand how to leverage mobile location data, in real-time, to alter engagement and garner greater customer insight. So how do brands create thumb-stopping experiences with this real-time, contextual and passive behavior? Register now to learn: - The fundamentals of mobile location tracking - How consumer attitudes towards privacy are driving new data collection - The differences in data insight between cookies and mobile location tracking - Tips and strategies for optimizing your mobile channel(s)

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.