Data Orchestration: Providing The “Single Source of Truth” On Your Customer

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Presented by

Elizabeth Marshall, Sr. Solutions Consultant, Tealium

About this talk

Engaging with today’s modern audience along the linear customer journey we’re accustomed to isn’t keeping up with customer expectations. In today’s digital ecosystem, brands have more opportunities than ever before to communicate with their audience. But making sense of so much data, gleaning timely and relevant insights and becoming smarter about delivering personalized experiences at scale is difficult. So why is creating in-the-moment, cross-channel and cross-device experiences so hard? Data is fragmented and hard to integrate across all of the technologies savvy professionals use to communicate with their customers. Join this webinar to learn: - How integrating a data supply chain can help brands collect, transform, enrich and orchestrate their data - What data orchestration is and how your brand can start taking advantage of it - The key ways to create downstream, fully correlated data that is available in any format and any environment - Top solutions to data fragmentation and martech tool integration challenges
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.