How to Design your Data Supply Chain for GDPR

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Presented by

Ted Sfikas, Director of US Engineering, Tealium & Jason Koo, Developer Evangelist, Tealium

About this talk

While the dawn of massive change approaches with GDPR, it’s critical for brands to be transparent and ethical with the customer data they’re handling. They must ensure that the data being collected is only used for the purposes of transforming interactions and creating better customer experiences. And as brands scramble to orchestrate and execute their compliance plans before May 25th, many are unsure which tools, processes, internal groups and roles their organization should employ. Sound familiar? Join to discover how to design your data supply chain for GDPR, plus: - 4 critical components of GDPR that every brand needs to know - 3 key GDPR roles every company should assign internally - Best-in-class solutions to top mobile data challenges with GDPR - Real-world examples of how employing data privacy efforts has led other brands to increased customer access to privacy controls and increased transparency to 3rd party tools It’s crucial that data, marketing and analyst professionals focus on overall data governance, rather than just legal ramifications, and the effect that leakage and security events can have on the brand itself when it comes to GDPR compliance. Safeguard your brand and consumer trust by ensuring your compliance today.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.