Your Data Is A Mess: Take Control Of Data Quality Issues

Presented by

Joe Christopher, VP Analytics, Blast Analytics & Marketing, & Adam Corey, CMO, Tealium

About this talk

If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy. This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided. Join and learn: - What data quality is and why it’s critical to an organization's overall success - Why your data is a mess and how to identify the warning signs of poor data quality - Best practices to ensure clean and quality data and how to take back control - And so much more! The webinar will conclude with a Fireside Chat with live questions from the audience on all things data quality.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.