The Lifecycle of Digital Transformation

Presented by

Kerry Dawes, Head of Digital Experience & Intel at The Rank Group

About this talk

The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case. Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses: - 3 main drivers of digital transformation - Key ways to think of digital transformation as a longterm campaign rather than a one-time project - Common challenges most brands face around digital transformation and ways to solve them - How centralized and real-time decision making helps drive digital transformation
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