Identity Resolution: The Key to Personal Engagement

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Presented by

David Morris, Director of Solutions Consulting at Tealium EMEA

About this talk

Creating a true ‘customer-at-the-centre’ approach to business is key in delivering relevant, personalised experiences across online and offline channels. Having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalised consumer engagements. Join and learn how to: - Leverage data to fuel more meaningful customer experiences - Drive customer centricity with digital transformation - Implement the 4 key strategies for strategic identity resolution - Achieve a deterministic identity resolution strategy
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.