Name: CDPs and DMPs: Key Differences, Benefits and How They Co-Exist
Start: 2018-07-31T18:00:00Z
End: 2018-07-31T18:00:40.000Z
Location: BrightTALK
Rating: 5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Join Tealium and Wheelhouse DMG for a deep dive on how organizations can achieve HIPAA-compliant data collection, management, and activation strategies in an ever-evolving privacy world. 

These experts will discuss the history of PII – from filing cabinets to going digital – and why having a deeper control of your data can lead to compliance success.

Securing HIPAA Compliance: PII in the Digital Era

Today’s consumers are constantly bombarded with messages and information. Capturing and keeping their attention requires a level of hyper-personalization that resonates with their unique preferences. Customer data platforms (CDPs) that collect and unify data in real time can arm marketers with the agility and responsiveness they need.

- Uncover how to better connect your data to better connect with your customers from Tealium CMO Heidi Bullock. You’ll find out how to:

- Deliver impactful experiences in the moment to improve conversions

- Optimize performance and spend on key ad platforms

- Ensure privacy is upheld throughout the journey

The Value of Hyper-Personalization: Instantly Capture Your Audience’s Attention

In this session, Tealium and Deloitte industry experts will:
- Share the main findings of the Deloitte Australia Privacy Index 2023, covering what consumers think and where organisations fall short.
- Explain the competitive advantages related to data rights and responsibilities.
- Describe how changing privacy laws affect the responsibilities of directors under the Corporations Act 2001 (Cth) and similar federal company laws in key APJ markets.
- Highlight the benefits of a data centre of excellence to effective data governance and data democratisation
- Showcase Tealium's Trusted Customer View release, including Consent Integrations.
- Illustrate how Tealium can promote privacy-led value realisation across the data supply chain

The Future of Trust: Resolving the Privacy-Profitability Paradox

Real-time data is crucial in today's fast-paced digital world, where businesses and organizations strive to make data-driven decisions quickly and efficiently. It’s about owning the moment and providing the help, the offer, and the information when it’s needed. But it's not always clear when real-time data activation is needed and the cost of not having access to real-time data.

It’s time to define (and demystify) real-time and what it means for your business. Join Tealium and Acceleration for a lively discussion on the headline-worthy topic, including a deep dive into:

- How real-time is defined and common misconceptions
- The rise of data warehouses and data at rest
- Key use cases for real-time data activation
- Emerging technology and where real-time fits in the mix

Owning the Moment: Unveiling the Truth Behind Real-time Data

As the digital marketing landscape continues to shift, companies are urgently seeking new ways to deliver personalized experiences to their audiences. Regulatory changes, the loss of third-party cookies, and the actions of walled gardens have created a sense of urgency in finding innovative solutions.

Join Tealium Identity Experts Matt Parisi and Josh Wolf for an informative discussion on Identity Resolution strategies, the data technology ecosystem, and how Customer Data Platforms (CDPs) and Identity Solutions works together to:

- Drive greater results from campaigns by increasing addressability
- Improve ad targeting while maintaining user privacy
- Realize operational efficiencies and cost savings
- Grow your audiences and improve performance (improve ROAS)
- Access richer customer views that provide more insights

Unlock the Power of Identity Solutions with a Customer Data Platform

Learn from Accenture and BlastX Consulting on the power of flexible consent enforcement frameworks in providing your customers with a relevant and optimized experience in exchange for their data, while strengthening trust in your business and loyalty to your brand.

Turning Consent into a Competitive Advantage

Hear directly from Uber on how to understand what a best in class future-proofing solution looks like, amidst the constantly evolving advertising landscape.

Harnessing the Power of Conversion APIs to Drive Impactful Results

Learn from ASICS and Wheelhouse DMG on the latest data privacy trends, evolving global regulations, and the impact they have on your customers, data strategy, and business.

Understanding the Changing Landscape of Global Privacy Regulations

See how Merkle is leveraging Identity Resolution solutions to enrich individual profiles to drive more intelligence for personalized experiences, the ability to cleanse data prior to ingestion, and enhanced addressability for targeting.

Leveraging Identity Resolution Solutions to Enrich Customer Profiles

Are you ready to take your customer engagement strategies to the next level? 

Don't miss this groundbreaking webinar that unveils the roadmap to building lasting relationships with your audience. Get the tools and insights needed to transform your digital marketing efforts and build customers for life.

Key Takeaways:
1️⃣ Master Your Data: Dive deep into data sources, break down silos, and ensure compliance. It's time to harness the full potential of your data!

2️⃣ Value Exchanges Unleashed: Discover how value exchanges can revolutionize your customer data insights. It's all about delivering what your customers truly want.

3️⃣ Holistic Customer View: Learn to see your customer from their first interaction as a prospect to a loyal paying customer. It's the 360-degree approach to customer success!

4️⃣ Define with Precision: Clearly define your customer use cases and objectives. Understand what challenges your customers are facing and solve them effectively.

5️⃣ Trust is Paramount: Uphold privacy regulations and respect user preferences. Building trust is the cornerstone of customer loyalty.

6️⃣ Harness Loyalty: Explore the potential of loyalty programs. Customers love them, and they're a powerful tool for boosting retention.

7️⃣ Real-Time Relevance: Deliver real-time experiences that genuinely benefit your customers. Be helpful, not creepy, and watch engagement soar!

8️⃣ Emotionally Connect: Create an emotional bond with your customers. Forge relationships that last a lifetime.

Unlock the Secrets of Unrivaled Customer Engagement

Hear from Acceleration, Google and GroupM on key strategies, tactics, and crucial requirements to successfully utilize Conversion APIs.

Improve Ad Performance, Attribution and ROAS by Adopting Conversion APIs

In today’s world, the only way to deliver optimal customer experiences is to first incorporate consent management in your data strategy. Once this step is complete, innovation is unlocked.

How Innovative Companies are Laying the Groundwork for Winning CX

Hear the key marketing strategies, strategic mindset, powerful tools and robust tech is required to ensure you future-proof your business to thrive, and not just survive, in these dynamic times.

How to Survive, and Even Thrive, in Dynamic Times

This web conference discusses how the privacy regulation landscape creates an opportunity for a modern value exchange between companies and their customers.

Join experts from Tealium as they discuss how the privacy regulation landscape creates an opportunity for a modern value exchange between companies and their customers. You’ll hear invaluable insights and real use cases from Julian Llorente Perdigones, Director, Data Privacy; Ted Sfikas, Senior Director of Digital Strategy; and special guest, Aaron Burnett, CEO of Wheelhouse DMG.

What you’ll take away:
- How the CPRA has impacted digital marketing strategies and the supporting technology landscape in the U.S.
- How to design a robust consent management strategy that extends value throughout the lifecycle of the brand-customer relationship
- How to future-proof your business with a first-party data strategy
- Case study: How Tealium and Wheelhouse DMG partnered with a healthcare system to create a HIPAA-compliant data solution

Data as a competitive advantage: Investing in privacy to drive CX and revenue

Trust takes years to build, seconds to break, and forever to repair. It’s no secret that trust is the new brand equity, and trust ties directly to how well a brand sticks to its promise for using an individual’s data. With increased regulatory requirements and increased consumer demand for data transparency, brands must collect, manage, and honor consent and preferences throughout the entire customer data lifecycle.

Join this live session with OneTrust and Tealium to dive into:
- Headwinds and trends requiring brands to practice responsible data use
- The value of ensuring consent and preferences are respecting to build trust and meet regulatory requirements
- How OneTrust’s integration with Tealium iQ helps enterprises deliver more personalized and trusted experiences with plug-and-play integration capabilities

Closing the Compliance Gap with Consent Enforcement

Hear from Paul Dooley, Head WW Marketing Transformation GTMS at AWS and Tealium’s Justin Davis, Global AWS Alliance Lead on how the most innovative businesses are leveraging the power of Tealium + AWS to turn data into insights to accelerate digital transformation and drive effective business decisions.

Data Driven Growth – How to Drive Real Business Results from Data

Hear from Kim Hales, SVP of IT at NRG Energy and Rumeet Anand, Infrastructure Technology Partner at NRG Energy on how to unify your existing technologies through a central, universal data hub to drive optimizations and improved productivity.

Tech Stack Optimization and Productivity Lift Through Unified Data w/ NRG Energy

Organizations that want to compete in today’s fast-paced consumer market know that customers must be at the center of everything they do. This means providing the right experience at the right time, which requires real-time data and the the correlation of data across all customer experiences. 

Brands are turning to Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) to help capture, correlate and manage their customer data, but many are confused as to exactly what each technology is and which solution is better suited for their organization based on the feature set of the platform at hand. 

Should brands focus on providing the best end-to-end experience or on acquiring new customers? Register now and learn:

- Key differences between CDPs and DMPs

- Top benefits of each technology and how they co-exist

- Why pairing your CDP and DMP drives a more powerful marketing stack 

- And so much more!

The webinar will conclude with a live Q&A Chat with questions from the audience on all things CDPs and DMPs.

CDPs and DMPs: Key Differences, Benefits and How They Co-Exist

customer data platform

Data Management

Customer Experience

Customer Data

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CDPs and DMPs: Key Differences, Benefits and How They Co-Exist

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