Enterprise Data Storage, Lakes, Warehouses & More: A Crash Course

Presented by

Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium

About this talk

Consumers are engaging with brands across multiple touchpoints, channels, and devices, generating massive amounts of valuable data. Organizations are quickly adopting a number of solutions to keep up with this explosion of customer data and better capture and correlate user behavior. Two common solutions brands are leveraging to house and analyze all of this customer data are Enterprise Data Warehouses (EDW) and Data Lakes. Register now for this 30-minute webinar and learn: - Key benefits of each and which is best for your brand - Why pairing your enterprise data storage solution with customer data initiatives makes your tech stack even more powerful - How an automated data supply chain fits in a modern EDW and data lake environment - And more! The webinar will conclude with a live Q&A Chat with questions from the audience on all things enterprise data storage.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.