Data Collection & Ownership: Gaining Control of an Unprecedented Data Explosion

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Presented by

Alex Sandrey, Deployment Director, Tealium EMEA

About this talk

Data is the main contributor to business growth and your strongest competitive advantage. And real-time data insights can increase revenue within your business. But with an infinite number of data sources to consider, standardising on data collection and management is a complex process. Despite the Digital Transformation movement, many businesses and professionals express uncertainty around where to start. Join this webinar to: - Understand the common challenges with data collection and ownership and why they occur - Know the data specialists available, when and how they can help - Appreciate the correlation between quality, real-time data and business revenue - Follow best practices in data collection and ownership to move your Digital Transformation forward
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.