Building A Foundation For Analytics Success Through Data Governance

Presented by

Joe Christopher, VP Analytics, Blast Analytics & Marketing

About this talk

Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data. Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including: - 3 key practices to creating a high performing data and analytics program - Why data quality matters - How to measure your brands data maturity level (and why it matters!) - How to make more data-driven decisions leveraging data governance learnings - Key misconceptions about data quality
Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (317)
Subscribers (68082)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.