How to Use Data As A Strategic Advantage

Presented by

Chris Slovak, VP Global Solutions Consulting, Tealium, & Dan Robinson, CTO, Heap

About this talk

Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight? Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover: - 3 different types of data and why it’s crucial your brand understand the power behind each - Why it’s important to see and use data as a strategic mandate in your organization - How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization - Key strategies for enabling consistent, impactful experiences across every digital touchpoint The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.