Presented by
Catherine Ballantyne, APAC Director for Solutions Consulting, Tealium
4 Powerful Stages of Data Transformation
About this talk
85% of CEOs believe technology will transform their business more than any other global trend, according to PwC. And at the heart of that digital transformation is customer data.
Yet how many businesses are truly able to align their organization and data around their customer and the high expectations that they have? Join this webinar to learn:
- Why a data supply chain is the foundation of exceptional customer experiences (and how to create one)
- The customer data orchestration imperative across multiple teams, technologies and touchpoints
- 4 key digital transformation steps and strategies
- A simple framework to follow in creating a digital transformation roadmap to start executing today
Attendees will learn how to pair your best-of-breed marketing technology with robust data strategies to deliver the experiences your customers expect most.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.