How to Use Your Data to Drive Sales Leads and Conversions

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Presented by

Danny Moschke, Digital Strategist, Tealium EMEA & Korbinian Spann, Data Management Industry Expert

About this talk

Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to generating leads, increasing conversions and improving customer experiences. Join this interactive discussion to learn: - The relationship between data and revenue - How data sources can be used and the insights garnered - What are common problems and how to solve them - The role of data across your sales cycle - 5 Steps you can take to start driving sales leads and conversions from your data
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.