Drive Smarter Experimentation and Personalization with Fully Integrated Data

Presented by

Kyle Brierley, Director, Global Integrated Solutions

About this talk

When it comes to your experimentation program, you’re only as reliable as the data you use. When customer data is siloed and fragmented, it impacts the user experience and internal operations. You need to ensure your team is leveraging the most comprehensive visitor and event-level data to build better cross-device user experiences and create highly targeted experiments and personalization strategies for audiences. In this webinar, you’ll learn: - How to fuel better user experiences with centralized, comprehensive, and enriched data - How to stitch together anonymous and known visitor data and then leverage those audiences to generate more consistent cross-device experiences - How to leverage both online and offline data to deliver a seamless user experience across devices - How to connect client-side and server-side integrations for increased performance and real-time experiences

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.