Designing a Data Supply Chain for Data-As-A-Service

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Presented by

Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium

About this talk

Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy. Join this webinar to learn: • Why a data supply chain is critical in creating a high performing data and analytics program • How to build a data supply chain • 4 ways data-as-a-service becomes a necessity for organizations • How to standardize how data is requested and received
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.