5 Ways to Unify Data and Drive a Richer Digital Experience

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Presented by

Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jason Miller, VP Product Strategy, Clicktale

About this talk

Providing a stellar customer experience starts with having good data - data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels and devices, the data being collected becomes fragmented across the organization and is difficult to take action on. Join us to learn: - How to align online and offline data into a single, 360 view of your customer - Key ways to segment data to power the experiences your customers expect most - Top strategies to accomplish identity resolution and visitor stitching capabilities - How to turn data insights into action in your organization - And so much more!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.