Addressing the Privacy Paradox: How to Balance Personalization and Data Privacy

Presented by

Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium

About this talk

The new era of privacy has created a catch-22 for organizations. Today's consumer expects true personalization, from every business and not just Amazon. But this is difficult in an era where consumers are more conscious of their data privacy than ever. This apparent inconsistency between customer concerns over privacy and their actual online behavior and desires has been coined “The Privacy Paradox” by Gartner. If organizations can achieve a balance of privacy and personalization, it can turn into a massive strategic advantage. Research by Accenture shows that 88 percent of consumers say companies that provide personalized experiences without compromising their trust are more appealing. Join our upcoming webinar, where we will discuss how analytics, marketing, CX and IT teams can begin to work together to balance privacy and personalization through the right strategy, tools and organizational processes. You’ll also learn: - The main barriers and challenges preventing organizations from delivering results through personalization - How to establish a data supply chain and make your data a trusted asset (even in highly regulated industries - Best practices for building data privacy practices with tech tools, organizational process, and strategy And so much more!

Related topics:

More from this channel

Upcoming talks (7)
On-demand talks (275)
Subscribers (65263)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.