Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data

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Presented by

Jake Spencer, Product Marketing Manager, Tealium; Matt Berger, Content, Tealium; & Maltie Maraj, Sr. Counsel, Tealium

About this talk

Consumer sentiments are taking shape around the changing data privacy landscape. Consumers are now willing to trust brands they like, but data privacy is becoming more important to them especially as they become more aware of how that data is being processed and used. Join us for a discussion on the state of consumer data privacy based on recent research, as well as: - Why consumers default to trust -- and how brands can shore up that feeling - Why transparency is key throughout the customer journey - What companies can do to better serve the consumer in this landscape - Best practices for getting started addressing regulations like CCPA
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.