Presented by
Julian Llorente, Director of Product, Privacy @ Tealium and Jake Spencer, Product Marketing Manager @ Tealium
Setting Up for CCPA Compliance: A Technical Deep Dive
About this talk
It may feel like there are a million things to do to meet the CCPA’s requirements, but starting by focusing on the customer experience of the “Do Not Sell My Personal Information” button and the way that your tag manager integrates with your consent management is a great place to start as the clock counts down to enforcement on July 1, 2020.
In this webinar, we will be walking through exactly what you will need to get set up with Tealium and your Consent Management Platform (CMP). Join to see how technology, teams and strategies combine to put data privacy into practice for CCPA. Viewers will also take a deep dive into how Tealium can help in regulatory compliance efforts and consent management.
You’ll also learn:
- How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with other Consent Management Platforms (CMP)
- How to bring together teams and technology to implement your data privacy strategies
- Where you GDPR efforts can help in getting you ready for CCPA enforcement
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.