Solve my Problem Series - How to deliver personalisation at scale

Presented by

Ben Fettes, Co-founder and Head of Strategy, The Lumery and Kieran Smith, Senior Solutions Consultant, Tealium

About this talk

Customer demands around experience and engagement are changing, as technology evolves, so does customer expectations. Customers want to feel special along with their needs being met. This all starts with delivering personalisation to customers at the right time, but many organisations struggle to properly implement a personalisation strategy for their customer’s journey, online and offline in an intelligent and scalable way. Allow our personalisation experts to inspire you with their insights and expertise, while solving the personalisation problems your organisation may be facing, in an interactive and agile fireside chat. In this thought-provoking discussion, you will learn: What it takes to get personalisation right? What is the best-of-breed technology for personalisation? How to create effective personalised experiences for your customers? Register now to save your seat.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.