Using a CDP To Make The Most Of Your Customer Data

Presented by

David Raab, Founder, CDP Institute

About this talk

Brands are looking to CDPs to help curate a meaningful and granular understanding of each of their customers in today’s current data explosion. Do you know what key questions to ask the CDP vendors you’re evaluating to ensure your organization is setup for first-party data management success? Join David Raab, Founder of the CDP Institute, for Part 2 of our CDP Workshop on April 14th as he walks you through how to: - Define and better understand your business requirements - Navigate through key questions and challenges - Identify the right CDP for you Q&A to follow. Join us for Part 1 of our CDP Workshop at 10am PT / 1pm PT to learn more about How Organizations Buy, Implement and Use Customer Data Platforms:
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.