How Organizations Buy, Implement and Use Customer Data Platforms

Presented by

Meredith Albertson, VP Marketing, Tealium and Matthew Berger, Content Strategist, Tealium

About this talk

With the Customer Data Platform (CDPs) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as what CDP is right for each specific business or organization. In order to demystify the confusion around CDPs, Tealium surveyed over 300 U.S. decision makers in marketing and data/analytics. In Part 1 of our CDP Workshop as we discuss: - How they are leveraging CDPs today - The challenges they face with current vendors, and - Their future plans for CDP technology Join us for Part 2 of our CDP Workshop at 10:45am PT / 1:45pm PT with David Raab to learn more about Using a CDP To Make The Most Of Your Customer Data: https://bit.ly/3aaTVtt

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.