Build or Buy My CDP? Maximizing ROI, Minimizing Risk

Presented by

Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, Tealium

About this talk

Privacy regulations and personalization trends have every company looking into a CDP to govern and take action on customer data. But the first question you have to answer for your business is, "Do we build or buy?" To help you make an informed decision, Ted Sfikas, RVP of Solutions Consulting (NA/LatAm), will explore the business cases for building and buying. With so many companies facing growing customer datasets at a time when budgets are tightening and regulations are increasing, the time to bring customer data under control is now. Join as as we discuss: - Maximizing CDP ROI while minimizing cost, time, and risk - The critical capabilities of bought or build CDP needs - Solving the challenges facing technology decision makers today
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.