How organisation buy, implement and use Customer Data Platform

Presented by

Meredith Albertson, VP Marketing, Tealium and Matthew Berger, Content Strategist, Tealium

About this talk

With the Customer Data Platform (CDP) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as what CDP is right for each specific business or organisation - and that's where Tealium can help! Join us for our two-part workshop series where we can provide guidance on how to improve your CDP strategy and share industry insight. In order to demystify the confusion around CDPs, Tealium surveyed over 300 U.S. decision makers in marketing and data/analytics. In Part 1, we will share key insights into: - How CDPs are being successfully leveraged today - How to overcome commonly faced challenges - How companies are building their future plans for CDP technology

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.