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Solve my Problem Series - Machine Learning: You need more than a score… to score

Many organisations attempt to deploy machine learning (ML), some succeed, while the vast majority fail.

There could be many reasons why companies who start ML projects don’t report much success.

It's easy to fall under the spell of technology that promises to solve all of your business challenges.

Delivering on this magical formula is hard if customer information is scattered across systems and channels.

So how can organisations use their customer data to deliver more effective customer experiences with ML?

Allow our Customer Data ML experts to help and inspire you with their insights and expertise, while solving the ML problems your organisation may be facing, in an interactive and agile fireside chat.

Taking place LIVE on Tuesday 19th May at 12:00pm, a thought-provoking discussion on ‘Machine Learning: You need more than a score… to score’.

You will learn:
- What it takes to get ML right
- How ML and your existing customer data technologies need to work together
- How to create effective experiences for your customers with ML

Meet the experts for Solve my Problem:
Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery
Ross Macrae - Solutions Consultant, Tealium

Both Edward and Ross have an abundance of experience helping and guiding customers with successful customer data ML strategies and will be sharing their wealth of knowledge while answering your questions.

Register now to save your seat.
Recorded May 19 2020 30 mins
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Presented by
Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery & Ross Macrae - Solutions Consultant, Tealium
Presentation preview: Solve my Problem Series - Machine Learning: You need more than a score… to score
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  • Enhance Personalization With Next Generation ML and AI Recorded: Jun 30 2020 47 mins
    James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing Manager
    Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approaches could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
    - Discuss the evolution of AI techniques for personalization.
    - Review the risks and opportunities technologies in the space.
    - Describe strategies and approaches for getting it right.
  • How To Supercharge Your Customer Data To Power Predictive Insights Recorded: Jun 25 2020 34 mins
    Matt Parisi, Sr. Product Marketing Manager, Tealium
    The field of Machine Learning (ML) is not new, yet marketers are still discovering new ways to apply ML methods on their large, complex and expanding data sets. Demand for data science talent continues to grow, but the problems of collecting and normalizing clean, meaningful data for machine learning are snowballing faster than most firms can respond.

    Tealium’s unique positioning within our clients’ organizations has provided us with insight into each step of the machine learning process.

    Join us to discuss these key learnings and gain insight into the 5 Dimensions to Have Your Data Ready for Machine Learning
  • It’s Time to Change Your Data Strategy Recorded: Jun 23 2020 40 mins
    David Morris, RVP Solutions Consulting EMEA, Tealium and Matthew Berger, Content Strategist, Tealium
    With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app.

    Third-party data is quickly becoming second class.

    Join us as we discuss Shifting to First-Party Data for a Better Customer Experience.
  • Reaching Fans On [and Off] the Court with a CDP Recorded: Jun 18 2020 50 mins
    Jake Spencer, Product Marketing Manager, Tealium and James Burnham, Digital Strategist, Tealium
    Major professional sports brands are looking to modernize fan experience and engagement through data. Unifying data from many sources and piecing together the online and offline journey is key.

    Join us as we discuss how professional sports organizations can engage every fan, anywhere by leveraging real-time, unified data.
  • From Healthier Data to Happier Patients: How CDPs Can Help Drive Personalization Recorded: Jun 16 2020 44 mins
    Jake Spencer, Product Marketing Manager, Tealium and Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, Tealium
    Personalization is a top priority in almost every industry. What if there were a way to personalize the patient experience?

    Better patient care starts with better data.

    Join us as we discuss how healthcare businesses can deliver personalized care and increase engagement by collecting and unifying data across channels in real time. During this webinar, you'll discover how to:

    - Leverage real-time, unified data to build stronger relationships with patients
    - Deliver more timely/targeted messaging and better digital experiences
    - Keep patient data safeguarded and secure with an end-to-end Customer Data Hub that is secured to privacy and industry regulations, including HIPAA.
    - And much more!
  • CDP: The importance of centralising customer data in a digital-first future Recorded: Jun 10 2020 43 mins
    Kenneth Goh, MarTech Solutions Director, Verticurl & Gerrard Te Brake, Senior Solutions Consultant, Tealium
    Everyday, enormous amounts of customer data are being collected by organisations.
    Having it all in one place, and gaining valuable insights from it, to make better decisions on how customers behave at each point in their journey is the key to success.

    All of this can be achieved with a Customer Data Platform (CDP). Have you heard of a CDP before and the value it brings?

    If not, that’s okay, that's where Verticurl and Tealium can help!

    In this webinar, you’ll learn:
    - What is a CDP
    - How CDPs can be leveraged through use cases
    - How to get started with a CDP (where to start, what questions to ask…)
    - And so much more!

    Sign up today to get all your questions answered to be well on your way to CDP success in 2020!
  • Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts Recorded: May 28 2020 40 mins
    Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium
    Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.

    Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).

    You'll also take away:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies and best practices

    - Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
  • Surviving Social Distancing | Part 4 Recorded: May 27 2020 8 mins
    David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ
    In the current times we live in, marketers only really have two options to consider when something like this happens: go into doom and gloom mode, or think about how we’re going to come out the other end better and stronger.

    So what does the future outlook hold for marketers? How do they plan and prepare for what’s coming up next?

    Join us for the fourth and final instalment of our vodcast series 'Surviving Social Distancing' - where we discuss:
    - What should be on the cards for marketers?
    - What are the advantages for marketers to plan ahead?
    - Why should marketers consider technology as a long-term solution?
    - And so much more!
  • Solve my Problem Series - Machine Learning: You need more than a score… to score Recorded: May 19 2020 30 mins
    Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery & Ross Macrae - Solutions Consultant, Tealium
    Many organisations attempt to deploy machine learning (ML), some succeed, while the vast majority fail.

    There could be many reasons why companies who start ML projects don’t report much success.

    It's easy to fall under the spell of technology that promises to solve all of your business challenges.

    Delivering on this magical formula is hard if customer information is scattered across systems and channels.

    So how can organisations use their customer data to deliver more effective customer experiences with ML?

    Allow our Customer Data ML experts to help and inspire you with their insights and expertise, while solving the ML problems your organisation may be facing, in an interactive and agile fireside chat.

    Taking place LIVE on Tuesday 19th May at 12:00pm, a thought-provoking discussion on ‘Machine Learning: You need more than a score… to score’.

    You will learn:
    - What it takes to get ML right
    - How ML and your existing customer data technologies need to work together
    - How to create effective experiences for your customers with ML

    Meet the experts for Solve my Problem:
    Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery
    Ross Macrae - Solutions Consultant, Tealium

    Both Edward and Ross have an abundance of experience helping and guiding customers with successful customer data ML strategies and will be sharing their wealth of knowledge while answering your questions.

    Register now to save your seat.
  • How organisation buy, implement and use Customer Data Platform Recorded: May 7 2020 43 mins
    Meredith Albertson, VP Marketing, Tealium and Matthew Berger, Content Strategist, Tealium
    With the Customer Data Platform (CDP) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as what CDP is right for each specific business or organisation - and that's where Tealium can help!

    Join us for our two-part workshop series where we can provide guidance on how to improve your CDP strategy and share industry insight.

    In order to demystify the confusion around CDPs, Tealium surveyed over 300 U.S. decision makers in marketing and data/analytics. In Part 1, we will share key insights into:
    - How CDPs are being successfully leveraged today
    - How to overcome commonly faced challenges
    - How companies are building their future plans for CDP technology
  • Surviving Social Distancing | Part 3 Recorded: May 5 2020 7 mins
    David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ
    As in-person events and conferences are a no-go at the moment, what are marketers supposed to do instead to generate demand in these tricky times?

    Where do marketers begin and what should they start thinking about?

    Is online and digital the answer? And is now the time to ramp up digital and promote apps and other mobile tools and services? Increasing the capacity for online and digital interactions might be the best place for marketers to begin their journey in these uncharted waters.

    Join us for the third instalment of our vodcast series 'Surviving Social Distancing' - where we discuss:

    - Where could marketers begin?
    - What should be the key focus areas with the ‘new’ marketing strategy?
    - Is the future of marketing going all digital?
    - And so much more!
  • LIVE Virtual Panel Discussion: Business as (Un)Usual Recorded: May 5 2020 32 mins
    Angie Ahn, Nissan Motor Corporation, Asst. GM, Digital CE Marketing, Asia & Oceania & Shannon Cullum, Better Trade Off, CMO
    Audience behaviour is changing, how can you take advantage of new opportunities?

    Working in the marketing field right now has unquestionably become a challenging role to fulfil. Not only do marketers need to have creative and analytical minds but also they have to be always up-to-date with the constantly changing marketing landscape.

    Getting across to today’s consumer is a complex process that requires adjusting your efforts to growing trends.
    During the Business as (Un) Usual LIVE Virtual Panel, our marketing leaders will share their business stories, insights and recommendations on how to best perform in a challenging environment.

    You will learn:
    - How to look for and identify new opportunities while audience behaviour is changing
    - How to have a relevant message that resonates with customers as we move out of these unprecedented times
    - The best ways to leverage your business ecosystem and network to differentiate yourself and bounce back stronger from these uncertain times
    - And much more!

    Moderator:
    - Mark Van Den Haak - VP Sales of ASIA, Tealium

    Speakers:
    - Angie Ahn - Nissan Motor Corporation - Asst. GM, Digital CE Marketing, Asia & Oceania
    - Shannon Cullum - Better Trade Off - CMO

    Register now to save your seat.
  • Build or Buy My CDP? Maximizing ROI, Minimizing Risk Recorded: Apr 23 2020 47 mins
    Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, Tealium
    Privacy regulations and personalization trends have every company looking into a CDP to govern and take action on customer data. But the first question you have to answer for your business is, "Do we build or buy?"

    To help you make an informed decision, Ted Sfikas, RVP of Solutions Consulting (NA/LatAm), will explore the business cases for building and buying. With so many companies facing growing customer datasets at a time when budgets are tightening and regulations are increasing, the time to bring customer data under control is now.

    Join as as we discuss:
    - Maximizing CDP ROI while minimizing cost, time, and risk
    - The critical capabilities of bought or build CDP needs
    - Solving the challenges facing technology decision makers today
  • Surviving Social Distancing | Part 2 Recorded: Apr 20 2020 8 mins
    David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ
    The entire marketing landscape as we know it has changed, does that mean marketers should change their approach and realign?

    What should marketers change or could do differently now? With so many changes taking place, marketers are navigating in confusing and challenging times, do they adjust their campaigns and timelines on what should be prioritised, paused or pivoted?

    Join us for the second instllment of our vodcast series 'Surviving Social Distancing' - where we discuss:
    - What are some areas marketers should change straight away?
    - What types of campaigns marketers could put some thought into and plan out in these times of need?
    - What’s the best way for marketers to set the tone?
    - And so much more!
  • Surviving Social Distancing | Part 1 Recorded: Apr 15 2020 10 mins
    David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ
    ‘Work’ as we know it has changed, but what does that mean for marketers right now?

    In these uncertain times what are marketers supposed to do? Should they go into hibernation and pause all marketing efforts or take advantage of all the new (and exciting!) opportunities that are sitting in front of them?

    Join us for our brand new four-part vodcast series 'Surviving Social Distancing' - where we discuss:
    What are the opportunities to marketers right now?
    What should marketers do?
    What is marketing protocol during these challenging times?
    And so much more!
  • Using a CDP To Make The Most Of Your Customer Data Recorded: Apr 14 2020 43 mins
    David Raab, Founder, CDP Institute
    Brands are looking to CDPs to help curate a meaningful and granular understanding of each of their customers in today’s current data explosion. Do you know what key questions to ask the CDP vendors you’re evaluating to ensure your organization is setup for first-party data management success?

    Join David Raab, Founder of the CDP Institute, for Part 2 of our CDP Workshop on April 14th as he walks you through how to:

    - Define and better understand your business requirements
    - Navigate through key questions and challenges
    - Identify the right CDP for you

    Q&A to follow.

    Join us for Part 1 of our CDP Workshop at 10am PT / 1pm PT to learn more about How Organizations Buy, Implement and Use Customer Data Platforms: https://bit.ly/2J2CyPN
  • How Organizations Buy, Implement and Use Customer Data Platforms Recorded: Apr 14 2020 30 mins
    Meredith Albertson, VP Marketing, Tealium and Matthew Berger, Content Strategist, Tealium
    With the Customer Data Platform (CDPs) space becoming more crowded than ever, there’s enormous confusion around what a CDP should do - as well as what CDP is right for each specific business or organization.

    In order to demystify the confusion around CDPs, Tealium surveyed over 300 U.S. decision makers in marketing and data/analytics.

    In Part 1 of our CDP Workshop as we discuss:

    - How they are leveraging CDPs today
    - The challenges they face with current vendors, and
    - Their future plans for CDP technology

    Join us for Part 2 of our CDP Workshop at 10:45am PT / 1:45pm PT with David Raab to learn more about Using a CDP To Make The Most Of Your Customer Data: https://bit.ly/3aaTVtt
  • Solve my Problem Series - How to deliver personalisation at scale Recorded: Apr 1 2020 31 mins
    Ben Fettes, Co-founder and Head of Strategy, The Lumery and Kieran Smith, Senior Solutions Consultant, Tealium
    Customer demands around experience and engagement are changing, as technology evolves, so does customer expectations.

    Customers want to feel special along with their needs being met. This all starts with delivering personalisation to customers at the right time, but many organisations struggle to properly implement a personalisation strategy for their customer’s journey, online and offline in an intelligent and scalable way.

    Allow our personalisation experts to inspire you with their insights and expertise, while solving the personalisation problems your organisation may be facing, in an interactive and agile fireside chat.

    In this thought-provoking discussion, you will learn:

    What it takes to get personalisation right?
    What is the best-of-breed technology for personalisation?
    How to create effective personalised experiences for your customers?

    Register now to save your seat.
  • From In-Person to Online: How a CDP Can Help Retailers in a Time of Change Recorded: Mar 31 2020 43 mins
    Matt Parisi, Sr. Product Marketing Manager, Tealium & Jake Spencer, Product Marketing Manager @ Tealium
    How can retailers build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how retailers can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help retailers
    - And much more!
  • How to Get More Out of Customer Data with Machine Learning Recorded: Mar 31 2020 55 mins
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: Solve my Problem Series - Machine Learning: You need more than a score… to score
  • Live at: May 19 2020 2:00 am
  • Presented by: Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery & Ross Macrae - Solutions Consultant, Tealium
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