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Surviving Social Distancing | Part 4

In the current times we live in, marketers only really have two options to consider when something like this happens: go into doom and gloom mode, or think about how we’re going to come out the other end better and stronger.

So what does the future outlook hold for marketers? How do they plan and prepare for what’s coming up next?

Join us for the fourth and final instalment of our vodcast series 'Surviving Social Distancing' - where we discuss:
- What should be on the cards for marketers?
- What are the advantages for marketers to plan ahead?
- Why should marketers consider technology as a long-term solution?
- And so much more!
Recorded May 27 2020 8 mins
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Presented by
David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ
Presentation preview: Surviving Social Distancing | Part 4
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  • The Road To Retention: Customer Lifecycle That Lives On Oct 19 2021 6:00 pm UTC 45 mins
    Morgan Cantrell | Michael Collins
    It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing existing relationships, marketers need to drive retention and further revenue.

    In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

    - How to identify your buyers’ needs throughout every stage of the customer journey
    - Prioritizing buyer satisfaction at every stage
    - Top retention initiatives that are proven to work time and time again

    Presenters:
    Morgan Cantrell, VP & Managing Director, BrightTALK
    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
  • Build or Buy Your CDP? How to Choose the Right Approach for Your Business Sep 29 2021 5:00 pm UTC 45 mins
    David Raab from the CDPI, and Allan Rogers, Matt Parisi, and Ted Sfikas from Tealium
    When it comes to evaluating a Customer Data Platform (CDP), companies oftentimes must ask the most critical question: can we build this ourselves in house? The answer is not a simple yes or no, rather a discussion around time, cost, and the components of a CDP your team deems most important.

    That’s why in this panel, we’re sitting down with the founder of the Customer Data Platform Institute, David Raab, to share how companies can determine what to build and what to buy to create the highest business value. We’ll also cover:

    - An approach that isn’t an all-or-nothing choice to help you feel more confident in your CDP journey
    - Ways to inspire both business users and IT teams to work together to identify uncertainties about future needs
    - Key takeaways from our latest white paper, Build or Buy Your CDP? Choosing the approach that’s best for your business.
  • Google + Tealium: How to Pave a Path to Privacy-Centric Advertising Sep 21 2021 11:00 pm UTC 47 mins
    Namrata Chakrabarti, Conversion Measurement Product Lead, Google + Jake Spencer, Director of Product Marketing, Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google's Conversion Measurement Product Lead, Namrata Chakrabarti and Tealium’s Director of Product Marketing, Jake Spencer, to showcase how Google + Tealium can help you stay agile and successful in the changing ad ecosystem.

    Tune in to this lively discussion and learn how to:

    - Future-proof your advertising measurement by reducing reliance on third-party cookies
    - Recover conversions not observed today due to industry limiting factors to improve conversion measurement
    - Leverage first-party data to understand the entire spectrum of customer data in your advertising
  • 6 Proven Use Cases for Increasing Loyalty and Retention Recorded: Sep 16 2021 28 mins
    James Burnham, Digital Strategist at Tealium
    Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

    Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for:

    - Reducing churn by driving proactive advertising for high risk customers
    - Increasing engagement with customers who are most likely to purchase
    - Using predictive insights to fuel loyalty campaigns
  • How Tealium + Braze Drive Personalised Cross-Channel Experiences for Top Brands Recorded: Sep 15 2021 41 mins
    Magith Noohukhan, Customer Engagement Evangelist at Braze, and Matt Parisi, Director of Product Marketing at Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. And creating personalised omnichannel experiences for customers who are everywhere can become your brand's differentiator.

    That’s why Tealium + Braze are joining forces to show how industry leading brands are creating the multichannel moments that matter most. Join Tealium’s Director of Product Marketing, Matt Parisi, and Braze’s Customer Engagement Evangelist, Magith Noohukhan, to learn how to:

    - Power personalisation leveraging hard-to-get data sources
    - Improve customer retention with better insights into lifetime customer behaviour
    - Create intelligent omnichannel experiences with tools that engage customers at the right moment
  • How Advertisers Need to Prepare for Life After the Third-Party Cookie in 2023 Recorded: Sep 14 2021 48 mins
    Jacob Spencer, Director of Product Marketing, Tealium
    2023 and a world without third-party cookies will be here before we know it so it's crucial advertisers and digital marketers pivot and prepare now to ensure they're ready for what the future holds. Join this lively session to learn:

    - The future of the advertising ecosystem
    - How the future can impact your planning today
    - Key ways to stay a step ahead on future-proofing your advertising efforts
  • Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS Recorded: Sep 8 2021 48 mins
    Lisa Fairbanks, Global Head, Customer Experience Solutions, AWS + Travis Cameron, Regional VP Strategic Partnerships, Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting down with Lisa Fairbanks, the Global Head of Customer Experience Solutions at AWS, to discuss how Tealium and AWS can help you solve key challenges and navigate recurring trends in the customer data landscape.

    Tune in for a lively discussion around topics like:

    - The presence of a first-party data strategy post third-party cookies
    - Ways to enhance your data collection and storage to enable real-time activation
    - How to optimise your tech stack to improve data access
  • Google + Tealium: How to Pave a Path to Privacy-Centric Advertising Recorded: Aug 25 2021 47 mins
    Namrata Chakrabarti, Conversion Measurement Product Lead, Google + Jake Spencer, Director of Product Marketing, Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google's Conversion Measurement Product Lead, Namrata Chakrabarti and Tealium’s Director of Product Marketing, Jake Spencer, to showcase how Google + Tealium can help you stay agile and successful in the changing ad ecosystem.

    Tune in to this lively discussion and learn how to:

    - Future-proof your advertising measurement by reducing reliance on third-party cookies
    - Recover conversions not observed today due to industry limiting factors to improve conversion measurement
    - Leverage first-party data to understand the entire spectrum of customer data in your advertising
  • Supercharging Customer Data with AI & ML To Power Predictive Insights Recorded: Aug 12 2021 33 mins
    Dave Lucas, Sr Director of Product, Matt Parisi, Director of Product Marketing & Richard Morrow, Director, Customer Success
    The field of AI & ML isn't new, yet marketers are still discovering new ways to apply these powerfully predictive methods on their large, complex and expanding data sets. Demand for data science talent continues to grow, but the problems of collecting and normalizing clean, meaningful data for machine learning are snowballing faster than most firms can respond.

    Join us to learn key strategies and innovative ways to supercharge your customer data with predictive insights to provide the best customer experience possible!
  • Greater Marketing Accuracy Using Artificial Intelligence Recorded: Aug 12 2021 65 mins
    Morgan Cantrell (BrightTALK), Oz Etzioni (Clich), Matt Parisi (Tealium)
    The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial Intelligence has emerged as a solution to streamline these efforts and has given companies the ability to understand the consumer, build better content, and focus on personalization. Our panel of experts will discuss:
    - What humans should do and what AI should do
    - The most valuable use cases for AI in marketing
    - Common challenges implementing AI
    - What to expect from vendors in the future

    Speakers:
    Morgan Cantrell, Vice President, Marketing & Regional Managing Director, North America, (Moderator)
    Oz Etzioni, CEO, Clinch
    Matt Parisi, Director, Product Marketing, Tealium
  • Supercharging Customer Data with AI & ML To Power Predictive Insights Recorded: Aug 11 2021 33 mins
    Dave Lucas, Sr Director of Product, Matt Parisi, Director of Product Marketing & Richard Morrow, Director, Customer Success
    The field of Machine Learning (ML) is not new, yet marketers are still discovering new ways to apply ML methods on their large, complex and expanding data sets. Demand for data science talent continues to grow, but the problems of collecting and normalizing clean, meaningful data for machine learning are snowballing faster than most firms can respond.
  • How Tealium + Braze Drive Personalized Cross-Channel Experiences for Top Brands Recorded: Aug 10 2021 41 mins
    Magith Noohukhan, Customer Engagement Evangelist at Braze, and Matt Parisi, Director of Product Marketing at Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. And creating personalized omnichannel experiences for customers who are everywhere can become your brand's differentiator.

    That’s why Tealium + Braze are joining forces to show how industry leading brands are creating the multichannel moments that matter most. Join Tealium’s Director of Product Marketing, Matt Parisi, and Braze’s Customer Engagement Evangelist, Magith Noohukhan, to learn how to:

    - Power personalization leveraging hard-to-get data sources
    - Improve customer retention with better insights into lifetime customer behavior
    - Create intelligent omnichannel experiences with tools that engage customers at the right moment
  • Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS Recorded: Aug 4 2021 48 mins
    Lisa Fairbanks, Global Head, Customer Experience Solutions, AWS + Travis Cameron, Regional VP Strategic Partnerships, Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting down with Lisa Fairbanks, the Global Head of Customer Experience Solutions at AWS, to discuss how Tealium and AWS can help you solve key challenges and navigate recurring trends in the customer data landscape.

    Tune in for a lively discussion around topics like:

    - The presence of a first-party data strategy post third-party cookies
    - Ways to enhance your data collection and storage to enable real-time activation
    - How to optimize your tech stack to improve data access
  • Next Level Customer Insights: Using a CDP for NPS, ML, Omnichannel and more! Recorded: Jul 21 2021 29 mins
    Ben Thompson, Director, Analytics And Tag Management, Bluestem and Matt Parisi, Director, Product Marketing, Tealium
    Join Ben Thomspon from multi-brand retailer Bluestem Brands to talk about using customer data for revenue-driven initiatives that improve NPS. As a longtime Tealium user, Ben will discuss how Bluestem has grown their use of the Tealium Customer Data Hub with AudienceStream becoming an integral hub for digital operations and now adding ML capabilities with Predict ML.

    **This session is a replay from our annual Digital Virtualocity event. To see more sessions from the event, hit the link in the attachments**
  • What’s Next for Advertisers After 2023? Masterclass Recap Recorded: Jul 15 2021 48 mins
    Tealium Masterclass Speakers
    Session 5 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    Now that you’ve gone from the basics to best practices for advertising and analytics in a cookieless world let’s talk about what’s next. While 2023 may be at the forefront of your conversations today, more changes will continue to pop up.

    Join this session to be a part of an engaging conversation around:

    - The future of the advertising ecosystem
    - How the future can impact your planning today
    - How to get a step ahead on future-proofing your advertising efforts
  • Expert Tips to Help Retail Marketers Plan for the Holiday Season Recorded: Jun 30 2021 57 mins
    Matt Parisi, Tealium, Dan Murray, Quantum Metric, Tom Litchford, Amazon Web Services, Magith Noohukhan, Braze
    It's that time of the year again and retailers have already started preparing their strategy for another busy holiday shopping season. Given the digital surges last year, there is no slowing down in sight so retailers need to be ready for not only the influx of data coming their way, but also customer expectations in terms of personalization and privacy.

    But don't worry – we're here to help! In this panel, we sat down with Amazon Web Services (AWS), Braze, and Quantum Metric to discuss their top tips for holiday retail success.

    Hear directly from a diverse group of retail experts as they reveal hidden secrets to success and learn how to:

    - Delight your customers with a personalized holiday experience
    - Automate customer engagement to achieve real-time insights
    - Leverage powerful use cases that prepare you for the digital surge



    **This webinar was recorded in November 2020.
  • Show Me You Care: Why You Should Be Talking About Privacy and Value-Exchange Recorded: Jun 10 2021 55 mins
    Maltie Maraj, Sr Corporate Council, Ted Sfikas, Regional VP, Solutions Consulting, and Julian Llorente, Director of Product
    Session 4 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    We’re well into 2021 and data privacy has continued its push out of the InfoSec and legal team agenda and into the customer experience. Whether data privacy conversation takes the context of shifting consumer attitudes, new regulations or technology changes – the fact remains that privacy is now an integral piece of marketing and customer experience.

    Join this session to discover:

    - How privacy is driving changes in your advertising and measurement strategy
    - Strategies to power privacy
    - Key ways to build up customer trust with first-party data
  • The Essential Components of Your MarTech Stack for 2021 Recorded: Jun 3 2021 38 mins
    Jake Spencer, Product Marketing
    2020 was a transformative year with an extreme acceleration of digital business. Now that it’s 2021, it’s time to evaluate how to build and optimize the best tech stack to be successful in this new digital age.

    Join us for an informative discussion of the most critical components in your tech stack to connect with your customers, ensure data privacy, generate insights, and drive growth. You’ll also learn:

    - The anatomy of a marketing tech stack
    - Critical capabilities for 2021
    - How to build a strong customer data foundation to optimize experiences
  • Making Sense of the Changing Identity Landscape Recorded: May 25 2021 42 mins
    Sav Khetan, VP of Product, and Sarah Sambell, Manager of Customer Success, Tealium
    Session 3 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    Ever since third-party cookies started going away, a new term began popping up called the universal identifier. Everyone from IAB Tech Lab’s DigiTrust, the Advertising ID Consortium, and TradeDesk’s Unified ID 2.0 have proposed new identifiers to help advertisers better understand and market to their customers.

    If you think there’s a lot of identity conversation going on in the market, you are right! We’re here to help you make sense of it all. In this masterclass we’re going to talk about the changing identity landscape and help you understand how you should be thinking about these changes alongside your customer acquisition strategies.

    You’ll also take away:

    - A high level overview the changing identity landscape and a deep dive on the key solutions being proposed in market
    - How these changes impact your advertising and customer acquisition strategies
    - A few key steps to stay agile in a changing identity landscape
  • Staying Agile and Adaptable in the Ever Changing Ad Ecosystem Recorded: May 20 2021 30 mins
    Francis Guinto, Asics Digital Inc; Emily Wilson, Facebook; Alyssa McDermott, Wunderman
    In this panel discussion from our annual Digital Virtualocity event with Facebook, Wunderman Thompson Data, ASICS and Tealium we discuss the changing ads ecosystem, and how they are dealing with the changing regulations, products, and consumer engagement trends. Hear first-hand tips and insights about how these companies are providing personalized experiences while navigating impending cookie loss.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: Surviving Social Distancing | Part 4
  • Live at: May 27 2020 4:50 am
  • Presented by: David Raab, Founder of the CDP Institute & Will Griffith, VP and GM APJ
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